Travel bloggers are constantly wedged between not selling out to the ‘corruption’ of marketing and finding ways to attract an audience to their site. The perception that travel bloggers shouldn’t market is an odd one but definitely occurs throughout not just travel blogging but many industries. In reality however, marketing makes sense. It’s essential for attracting, growing and maintaining an audience. And if a blogger ever tells you that they don’t want a bigger audience, you can bet they’re lying.
If you are a digital marketer who has been managing multiple Facebook brand and fan pages, you must have experienced the shudder that was felt by alladvertising companieswhen Facebook announced its new, altered News Feed algorithm a couple of months ago.
Apparently, having top-notch creative working on a Facebook page, creating organic content, and posting regularly are not enough. All of this will get you likes and follows but that, in turn, will not help you conquer the new algorithm.
Twitter is an online community where the number of users continues to grow every day. That is why it is often used by brands and companies to establish their reputation and increase the sales of their offered products and services. Since the number of followers are easily tracked and is often equated to the brand’s popularity, several companies then tend to study social marketing trends specifically on how toincrease Twitter followers.
On the web, the highest number of websitesarerunning on WordPress platform. It means WordPress is ruling over the web. It grabs the attention of malicious elements on the web. Therefore, Google bans nearly 20K websites for malware and 50K websites for phishing each year.
In such dismal scenario, website security becomes vital. Incidents of attacks recorded are the highest on WordPress platform due to higher numbers of websites running with WordPress code. Therefore, today I would like to highlight few actionable steps that would help yousecure your WordPress website.