by Kim Niemi
Nigerian princes in need of ransom, $500 Starbucks gift cards, mermaid-eating sharks… The Internet is rife with hoaxes, scams and general BS. Everyone has an opinion, everyone’s an expert, and no one ever confirms things are real before blithely clicking the share button.
At least urban legends can usually be debunked at Snopes.com. Businesses trying to determine which marketing advice to heed and which social media methods are worth paying for don’t have it nearly as easy.
So how ‘bout we just tell you what you need?
by Will Viharo
Any business that wants to expand awareness of their services will benefit from combining forces with a product that has a built-in audience. Air New Zealand once again takes their brand boldly where no other airline has gone before, namely Middle-earth. For businesses hesitant about cross-promoting, this is a trip worth taking...
by Lily Bradic
When something goes viral online, it’s inevitable that brands and businesses across the globe will try to get involved. And, while this seems like a good idea in theory, it usually ends up going wrong. Here are five reasons to seriously reconsider jumping on the next bandwagon that passes through your Twitter feed:
by Geoff Gillette
In a bid to make people feel as though they have a communications lifeline during even the most stressful of situations, Facebook recently announced a new service called Safety Check.
First thought of by engineers in the wake of the 2011 earthquake and tsunami in Japan, the new service will serve as a means for Facebook users to let friends and family know they’re ok after a disaster situation and connect with other affected individuals.
According to the Facebook news article, the app will be available for Android, iOS, feature phones and desktop.
Sounds like a good idea, right? Well, sort of.