by Kim Niemi
Nigerian princes in need of ransom, $500 Starbucks gift cards, mermaid-eating sharks… The Internet is rife with hoaxes, scams and general BS. Everyone has an opinion, everyone’s an expert, and no one ever confirms things are real before blithely clicking the share button.
At least urban legends can usually be debunked at Snopes.com. Businesses trying to determine which marketing advice to heed and which social media methods are worth paying for don’t have it nearly as easy.
So how ‘bout we just tell you what you need?
by Will Viharo
Any business that wants to expand awareness of their services will benefit from combining forces with a product that has a built-in audience. Air New Zealand once again takes their brand boldly where no other airline has gone before, namely Middle-earth. For businesses hesitant about cross-promoting, this is a trip worth taking...
by Lily Bradic
When something goes viral online, it’s inevitable that brands and businesses across the globe will try to get involved. And, while this seems like a good idea in theory, it usually ends up going wrong. Here are five reasons to seriously reconsider jumping on the next bandwagon that passes through your Twitter feed: