by Will Viharo
Any business that wants to expand awareness of their services will benefit from combining forces with a product that has a built-in audience. Air New Zealand once again takes their brand boldly where no other airline has gone before, namely Middle-earth. For businesses hesitant about cross-promoting, this is a trip worth taking...
by Lily Bradic
When something goes viral online, it’s inevitable that brands and businesses across the globe will try to get involved. And, while this seems like a good idea in theory, it usually ends up going wrong. Here are five reasons to seriously reconsider jumping on the next bandwagon that passes through your Twitter feed: