Our media landscape has changed significantly over the course of the last few decades. We have moved from most households having access to a few channels, to streaming services that offer hundreds of TV shows and movies available on demand. The music industry has undertaken a tough transition from reliance upon physical media for sales to a model dominated primarily by downloads and streaming services. Even our entertainment celebrities are more likely than ever to be creators producing content for the web from their own homes.
How your employees feel about your company directly impacts your bottom line. When your team is motivated to do good work, your customers will feel those sentiments and you’ll create more brand evangelists than ever! So how can you create a company culture that embodies a positive feeling about your company?
Use your business bank account and show some appreciation! Plan a company-wide retreat to get your employees out of the office and break the monotony of the day-to-day.
Creating valuable content is a technique that’s becoming more and more useful for businesses that are into digital marketing. Through content, you’re able to capture your audience’s attention as you share your brand’s story, strengths, achievements, values, and so on.
Packaging has become much more than a means of delivering your product. It is now an integral part of the overall customer experience. If the packaging is good then it spreads awareness about your brand and increases loyalty of customers. Most importantly, packaging is part of marketing initiative for most businesses. Great packaging need not be expensive as many would think, with little bit of creativity and thought, you can design awe-inspiring packaging designs that do not cost much.