by Lily Bradic
Social media makes it possible for any brand to flaunt their creativity and share unique, compelling campaigns with the world — but we keep on seeing the same old stuff. Here are five tactics that need to be retired, today:
by Will Viharo
They say all press is good press, especially when you get a bad review.
The fact is, it’s difficult for indie authors to get reviewed at all by “respected” literary journals, given the stigma still widely associated with self-publishing.
So that leaves the fate of your hard work in the hands of the critics that matter most – the readers.
So why are so many bestselling eBooks so successful despite their poor critical reception?
by Geoff Gillette
Advertising has always been about getting people to say "Yes" to something. Whether it was a product, a service or an idea, advertisers have always tried to find their target audience, the sweet spot in their demographics that has the highest buy potential.
What happens when that targeted approach goes a little (or a lot) too far?
By Mary C. Long
It's likely that emoticons were invented largely as an assist to those who don't speak "sarcasm."
Even in person sarcasm can be misconstrued, but via written channels it's almost impossible to recognize at times.
For brands using big data analytics platforms to assess whether people love or hate their products/services the assumption that a computer can more readily infer context is a dangerous one.
Because computers don't speak "sarcasm." Which means your interpretation of your social data could be all wrong.