I know how difficult it must seem to have to compete with all these different businesses and companies. Not only do they have similar products as you do, but they may be bigger with more of a budget! Unfortunately, not all of us have similar budgets that bigger competitions have, nor is everyone actually aware of how paid advertisements and campaigns play a role in your website traffic.
There are actually a lot of misconceptions that have to do with Pay-Per-Click Advertising. BUT, they give results, and many should realize that you can set your own budget without expecting to pay TOO much.
Video marketing is very important and can be impactful when you’re trying to connect with consumers. In fact, 51% of marketing professionals believe video marketing offers the best return on investment. The great thing about creating and publishing videos as a part of your marketing plan is how quickly people can connect and respond.
Video content is easily shared across social media platforms, which makes it easy to boost engagement with consumers.] With the right components in place, it can go viral, potentially making your brand or company a household name. It’s also a great way to give your business more humanity, allowing consumers to interact and connect with you.
Given current trends in technology, it’s clear that every serious part of business will be data-based in the future. Data is now the bridge between an agency and consumers. If a marketing company hasn’t taken solid cybersecurity measures, a breach could put their clients at risk as well as their own employees.
Experts agree that marketer hacks are inevitable. This isn’t too surprising, considering the high-profile hacking cases we’ve seen with Sony, British Airlines, and the DNC. When marketing companies are affected by a data breach, thousands of people could have their sensitive information stolen.
It’s officially back-to-school season! The first group of public school students has already gone back to class, and for the next month, schools all over the country will welcome students back for that exciting first day.
But long before kids brighten the doorways of their new classrooms, they’ll be hitting the stores with Mom and Dad to purchase school supplies, clothes, shoes, and gadgets. Early-bird shoppers are making purchases as early as May, while college kids do their last round of shopping in October (no doubt, after the add/drop period is officially over).