The goal of any online marketing campaign is to convert your leads into customers. The key to achieving your conversion goals is not the promotional email content or the PPC ad design, but rather the landing page you direct visitors to from a link in the campaign messaging.
A landing page is a standalone web page separate from your website designed to entice visitors to take a specific action, such as making a purchase, completing registration, or subscribing to your mailing list, and drive them further down the conversion funnel.
Data analytics are far more than just a buzzword or a tool useful only to huge corporations. Businesses of all sizes can take advantage of the benefits that data analytics provides, and now more than ever analytics are becoming widely available for use, making them a viable resource for any business interested in using them. Data analytics can have powerful, tangible, and lasting effects on small businesses if implemented properly.
Europeans that have visited a website in the past year will have noticed the various requests for permission to use your personal data.
Many find it very annoying as virtually any new website they visit will bombard them with information regarding their personal data, how the website plans to use it, and information about how data is gathered.
Becoming a published writer is a dream profession for many people. However, most people who dream of becoming a writer do not follow it because of different reasons. One of the most significant reasons for people leaving out their dream of becoming a published author is societal pressure. The fact that societies do not consider writing a proper career makes people go for other professions that are considered more acceptable and appreciable by the societies.
Have you ever gone through your content archives and been amazed by the sheer volume of quality content that’s just lying there, seemingly doing nothing?
Content that took months of effort to ideate, prepare, and publish. Content that is still relevant to your audience after all this time. You may be wondering if there’s any way to really use all this content or if it’s simply destined to live on in the archives.