You probably recognize the face if not the name of veteran actor John Kapelos. He’s starred in so many iconic films and television shows, from The Breakfast Club (Carl the janitor) to Seinfeld (Jerry’s “sniffing accountant”), that you’d think he’d have no need to attend my humble workshops at The Writer’s Retreat of San Buenas down in Costa Rica.
What could I teach him?
Well, it was a symbiotic relationship. We learned from each other. That’s what retreats are for, at least ideally.
Meet the real John Kapelos. I did, and it was a refreshing, revelatory experience I will always cherish.
Social media is one of the largest marketing and advertisement tools currently in use. Not only does it expose your business to millions of people around the world, but also gives you an opportunity to interact with your customer at a personalized level. In recent years Facebook has become a major advertisement platform. It has one of the largest numbers of users in the world and thus a very broad reach. However, posting something about your business or brand does not necessarily mean that you have nailed it at advertising. It requires strategy and proper execution to ensure that you reap full benefits of putting your business on Facebook. That said, there have been several tools that can be manipulated to offer you the best results fromadvertising on Facebookand other social media platforms.
Never judge a book by its cover, they say, whoever they are. Of course, these days, creating a seductive cover for your book is a must from a marketing standpoint.
But from both a humanistic and creative point of view, dismissing either a stranger or strange experience out of hand with a presumptive summation based purely on superficial attributes will backfire on the beholder. It will also limit and even damage your scope as an author.
Last month I took a trip I never remotely anticipated to Costa Rica, instructing at the first Writer’s Retreat of San Buenas. I was honored and flattered, but didn’t expect much practical benefit for myself, frankly.
I was wrong, of course. On at least a personal level, it was a revelation. And that’s primarily due to the people I met, much more than the beautiful scenery and fantastic food.
The internet is full of different websites that get their revenue through different sources. Some sites sell products, while others get their money from ads. This includes nearly every news site, and includes plenty of other content providers.
A problem though, is that people are sick of ads. Advertisements have flooded the world and are becoming a constant interruption in our lives. So it’s no wonder that people are looking for ways to avoid ads, like recording a program and fast forwarding through ads, paying for a premium service to avoid ads, and installing an ad blocker on their web browser.