by Dan Matthews, Business Marketing Specialist, Guest Contributor
Marketers are constantly talking about content these days. And why not? In the modern marketing world, content is king. It can help with your online search engine rankings, e-commerce sales, and customer service. It can also be a key factor in developing a keen sense of trust between your company and its customers.
Often things like developing quality products, properly securing data, and putting minds at ease through responsible retention and destruction of business documents are touted as ways you build customer loyalty.
Any business owner or entrepreneur will tell you that creating a sound financial plan for your company is one of the most important steps when trying to generate more revenue and become successful. There are numerous advantages of creating this financial plan, and most of them revolve around providing your firm with certain market stability. You can’t possibly expect to conduct your business properly if you don’t have everything carefully planned out financially.
The business world has rightfully earned itself a reputation of treating women disrespectfully. Stories of sexual harassment, assault, unequal pay, and other forms of discrimination run deep alongside the traditions of Wall Street. For a long time, progress in this area was excruciatingly slow.
From 2016 to 2017 the e-cigarette company Juul’s sales grew by 641%, and the company went on to more than triple its growth in 2018. However, their booming business didn’t all come from smokers trying to replace their cigarette addiction with what they perceived to be a healthier alternative; it also included a significant number of teenagers. This naturally led to a public outcry that has been growing ever since.
Diversity and marketing should always go hand in hand, but the importance of diversity in the marketing world often goes overlooked. When your marketing agency prepares to hire additional staff or goes to work on a new campaign for a client, including diverse perspectives in both instances can offer valuable benefits.
With a more diverse workplace, your agency can enjoy improved productivity and more creativity, delivering better results for your clients and even improving the public perception of your agency.