So you’ve published a few books and now have a body of work available to the world, even if you haven’t quite set it on fire yet.
And unless someone organizes a public bonfire of your work – great free publicity! – it’s up to you to reignite interest in your older books once those initial flames of passion have died down.
How to raise your best books from the dead?
Welcome to the literary marketplace’s version of “voodoo economics”…
by Will Viharo
Choosing a title for your book is almost as significant – and challenging – as naming your own kid, since, in effect, your book is your baby, or at least your brainchild.
There are a variety of factors to consider when it comes to this decision, which is just as commercially crucial as the cover art, since it will be the initial introduction of this work to the public, and first impressions always count when courting success...