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5 Ways to Create Brand Continuity in Social Media

10/21/2015

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by Blair Strasser, Guest Contributor

It started with Facebook and Twitter. But the names kept piling on. From Instagram to Google Plus and from Tumblr to Snapchat, we now have so many social networks of different shapes and sizes that sometimes it gets really hard for a social media manager. Apart from handling the sheer variety and volume, one major concern in such processes is that of the “continuity” of the message. When you post across diverse channels all the time, there is a risk of spreading an inconsistent message and creating confusion about the brand. Here is a list of steps that you can take to avoid the same.

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Small Presses vs. Self-Publishing: Is There a Difference?

10/20/2015

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by Will Viharo

​It’s the dream of most writers to have their work widely read, respected, and appreciated. Though this goal is common, the pathway to its achievement varies from individual to individual.
 
Most readers nowadays don’t seem to care as much as the authors themselves whether a book is published by a small press, a traditional house, or by the writer him/herself.
 
So is it pitching your book to a small press even worth the bother? Or is it more practical to just do it all yourself?
 
The answer, as usual, is not that simple…


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Inside the Outskirts of Self-Publishing Platforms

10/15/2015

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by Will Viharo

​In previous columns I’ve explored the most popular platforms when it comes to DIY publishing: Lulu, Amazon, and Smashwords.
 
But others, like Outskirts, are fast catching up in terms of notoriety, if not always quality of service.
 
More options mean broader chances of eventual success, even if it also poses another challenge to the beginning author: how to choose?


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The Haunting of Hip Hop

10/14/2015

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by Kim Niemi 

For as long as people have been writing there have been ghostwriters. I would wager some of your fondest childhood memories have ghostwriters – Nancy Drew, the Hardy Boys, even the Little House books all were ghostwritten, at least to some degree.

From penning celebrity tell-alls to crafting speeches for the highest political offices, ghostwriting is a common (potentially lucrative) practice – but you wouldn’t think so if you followed the “scandal” that caused tempers to flare in the rap world this past summer.

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Memoir or Fiction: Mining Your Own Life for Material

10/13/2015

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by Will Viharo

​The human condition is a complex, mysterious state of being, and writers since the dawn of the written word have tried to capture it accurately, to share with their fellow wandering spirits.

​Misery loves company. But so does joy.
 
Since every person’s life story is different, they’re all worth telling.

When it comes to putting it down on paper, however, you have to decide: do you want to tell the truth, the whole truth, and nothing but the truth, or an artfully commercialized version of it that might actually sell some books?


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