by Blair Strasser, Guest Contributor

It started with Facebook and Twitter. But the names kept piling on. From Instagram to Google Plus and from Tumblr to Snapchat, we now have so many social networks of different shapes and sizes that sometimes it gets really hard for a social media manager. Apart from handling the sheer variety and volume, one major concern in such processes is that of the “continuity” of the message. When you post across diverse channels all the time, there is a risk of spreading an inconsistent message and creating confusion about the brand. Here is a list of steps that you can take to avoid the same.

by Kim Niemi 

For as long as people have been writing there have been ghostwriters. I would wager some of your fondest childhood memories have ghostwriters – Nancy Drew, the Hardy Boys, even the Little House books all were ghostwritten, at least to some degree.

From penning celebrity tell-alls to crafting speeches for the highest political offices, ghostwriting is a common (potentially lucrative) practice – but you wouldn’t think so if you followed the “scandal” that caused tempers to flare in the rap world this past summer.