Search the site...

DIGITAL MEDIA GHOST
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About
  • Product
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About
  • Product

Web 201: SEO Tactics For YouTube

10/22/2014

0 Comments

 
Picture
by Lily Bradic
With videos becoming an increasingly integral aspect of online marketing, it’s important that anybody who hopes to use one is able to do it right. While knowing the basics of creating highly watchable videos is a great start, but if you want to increase the visibility of your videos, it’s also a good idea to make sure they are search-engine friendly.
​
How does Google rank videos?

To a certain extent, getting your videos to rank highly is a Catch-22.  YouTube’s algorithm (and, by extension, Google’s) rates videos based on:

  • How often it’s viewed (social shares usually increase views)
  • How much of it is usually watched (the video equivalent of bounce rate)
  • Number of positive rankings
  • How often the video appears in playlists
  • Number of comments
  • How often the video is embedded online
  • Number of subscribers the account has
  • How often the account posts content (regular is best)

So, your video is less likely to be viewed if it doesn’t have many views — but that doesn’t really help, does it? To enter into this loop, you need to optimize your videos for both your audience and the Googlebots. This is less about on-page optimization and more about understanding what YouTube wants from you.

Use Keywords and Tags

Just like with text and images, using keywords in your video titles and descriptions is a great way to let Google (and your audience!) know what your video is about. Put your keywords at the beginning of the title, and any branding at the end. While having a catchy title is important, don’t try to be too clever — puns, jokes and colloquialisms are best left for the description box, as bots don’t understand them.

The same is true for video tags. Just like #hashtags, they need to be used in moderation. A few relevant keyword phrases are of much more value than a long, long list of vaguely related terms.

Use Social Media

If your video has no views, YouTube is not likely to help you get them — you need to do this yourself. If your videos are interesting, high-quality and relevant to your audience, sharing them on your website and on social media is a great way to boost your view count.

Incentivize Views

Businesses with small online followings are likely to have trouble getting a substantial number of views. For the videos you really want seen, try incentivizing your audience with a competition. “What item is hiding in X in our latest video? Share with your friends and send us a message with your answer for a chance to win Y!” can be really effective when used in moderation.

How does your business optimize YouTube videos for better search engine visibility? Let us know in the comments!
​
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Categories

    All
    Digital Marketing
    Ghostwriting
    Media Relations
    Privacy Concerns
    Privacy-concerns
    Social Sabotage
    Technology
    Writing

      Get the run-down on all things digital in our WEEKLY
      ​
      newsletter!

      By clicking on the Submit button below, you consent that your inquiry, including your personal data, will be transferred to Digital Media Ghost.
    Subscribe
    Advertising Disclaimer

    Archives

    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2012-2019