What's In a Subject Line?
by Will Viharo
Ever wonder why hardly anyone seems to be responding to your emails or opening your newsletters, or worse, dropping off your lists? Don't take it personally. Give it professionally. It could be because your subject line is losing them before you even have a chance to share your message. How do you keep your first impression from being your last?
When casting your friendly emails into busy inboxes, you really need to choose your opening words – the “headline” - carefully. Whether it's a personal message or a product pitch, most people sift judiciously through their flood of daily emails, and it's important to stand out with a subject line that not only invites them to open the email, but makes it irresistible.
Even if it's a newsletter they willingly subscribed to, there’s a lot of clutter and distraction to push through if it’s going to actually be read.
If the subject line of an email doesn't grab your audience immediately, then the subject matter just won't...matter.
Here are suggestions for reeling in readers right away:
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IMAGE CREDIT: BETH KANTER
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