How To Recommit To Your Marketing Strategy

by Lily Bradic

​It’s national recommitment month, which means it’s time to stop feeling guilty about all the blogging, social media and outreach resolutions you’ve broken since New Year. Running a business means juggling a lot of different priorities, and it’s completely understandable that some will get neglected now and again. But it’s time to recommit — and the most effective way to get back on track is to be realistic. 

​Whether it’s a diet, exercise regime, cleaning schedule or blogging routine, it’s easy to let one setback turn into defeat. Here’s how to get back on track.

Social media

Take inspiration from the world around you. Struggling with a Monday morning? Can’t believe it’s only Wednesday? Excited about the game? Sad because it’s sunny outside and you’re stuck indoors? Whatever you’re feeling, you’re not the only one. Use these experiences to bond with your audience. Make memes. Make people laugh. Provide inspiration. If you’re worried about being too negative, remember you can put a positive spin on just about anything (and that will probably make you feel better, too).

Networking

Some people love networking. If you’re not one of them, grab an industry friend who feels the same way and go to events together. Not only will you hold each other accountable, but you’ll probably find it more fun.

Website tasks

Take a look in Webmaster Tools. Check for broken links and make sure your pages are indexing. If you use Moz or Raven Tools, run a site crawl and fix anything it flags up — from missing meta descriptions to duplicate content. If you’ve been avoiding this stuff, you might have a lot to do, so break it down into smaller tasks.

Struggling to blog weekly? Beat writer’s block and be honest with yourself. Is once a week too much? Try twice a month. Still too much? Monthly is better than nothing!

Online marketing SOS

So, you’ve fallen behind with email marketing, abandoned your Facebook campaigns, not updated your blog since March, and are now trying to pretend the Internet doesn’t exist (apart from the cat videos). Don’t panic. If things are really bad, start small. Write out all the things you should be doing. For example:

1. Blogging
2. Making infographics
3. PR/Outreach
4. Facebook posts
5. Engage influencers on Twitter

Then, break it down. Commit to doing one tiny thing for each task each day. So, day one might look like this:

1. Think of a blog title
2. Compile infographic research so far
3. Send email to one influential blogger
4. Post one image on Facebook
5. Follow five industry specialists on Twitter

Not only will you feel like you’ve achieved something, but these tiny tasks add up. By the end of the month, you’ll have contacted 30 bloggers, and should have gained a little momentum.

Readers: how are you recommitting to your social strategy? Let us know in the comments!

Photo Credit: poluz via Compfight cc