by Lily Bradic
Recovering from Social Spin is a process that can take months — or even years, in particularly severe cases. Here’s how you can speed up that process and repair the damage to your reputation:
Make credible changes
Introducing your new brand values to the public takes time, unless you’re prepared to take drastic measures (like replacing senior management). This isn’t usually viable for small businesses, so the only option is to take lots of baby steps. Otherwise, you’ll be like that kid in high school who became a goth overnight — people will doubt the sincerity of your transformation, and the cynics will say you're only changing your values to repair your reputation.
Give people something positive to talk about
It’s time for a new product, service, video series or advertisement, and it better be good. Put all your efforts into your next marketing campaign, and generate as much conversation around it as possible. You might also want to consider approaching bloggers and news websites in order to grow your reach — by building your audience, you're bringing new people into the conversation about your brand (and these people won't be talking about your Social Spin disaster).
Call upon your influencers
Your social media influencers may have abandoned you during your crisis, but it’s also possible that the damage isn't actually as widespread as you think. It’s worth reaching out to anybody who drives or influences your brand’s reputation, and asking them for a retweet, opportunity to guest blog, or even the possibility of partnering on a new project.
Our Social Spin series is coming to an end, but if you think you need a little extra help getting back on track, check out our reputation management service to find out how we can help!