by Mary C. Long
“Traditional” social media marketers take note: If you haven’t yet found yourself up against identity, information, and analytics services companies – you will. And you need to be ready or you will NOT be able to compete.
And yes, even if your marketing has that Boom, Boom, Pow.
The trend toward big data, real-time insight and security being tied closely to businesses’ promotional efforts is inevitable. The Internet of Everything is upon us and although it’s the bastion - and luxury - of the big boys (and girls) right now, each day it inches closer to being accessible to SMBs – your bread and butter, small to medium-sized marketers – and then what will you do?
I don’t have that answer for you, specifically, beyond encouraging you to specialize in other unmet areas, but I DO have plenty of incentive to encourage you to figure out said specialization! And what sort of encouragement is that? Well, it’s your future competition, sad rabbit.
Read the full post on Examiner!