The trend toward big data, real-time insight and security being tied closely to businesses’ promotional efforts is inevitable. The Internet of Everything is upon us and although it’s the bastion - and luxury - of the big boys (and girls) right now, each day it inches closer to being accessible to SMBs – your bread and butter, small to medium-sized marketers – and then what will you do?
I don’t have that answer for you, specifically, beyond encouraging you to specialize in other unmet areas, but I DO have plenty of incentive to encourage you to figure out said specialization! And what sort of encouragement is that? Well, it’s your future competition, sad rabbit.
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