J. C. Penney
J. C. Penney’s typo-ridden Super Bowl tweets led many followers to suggest their designated Tweeter was drunk at the keyboard. Big brands like Kia and Snickers tweeted “concerned” replies to the department store, with Ad Age questioning whether they’d been hacked.
But no — they were just #TweetingWithMittens. The stunt, while promoting their Team USA mittens, was the perfect way to draw attention to the brand for free. Why spend millions of dollars on Super Bowl commercials when you can get almost as much attention from pretending to be drunk?
The best thing about Old Spice is that it doesn’t take itself seriously. Their tongue-in-cheek marketing techniques are designed to make people laugh and get people talking. The products might smell gross, but these guys know their audience. The young men buying their body wash are probably the same ones tweeting Charmin about their bowel movements, which is why Old Spice’s fun, vaguely irresponsible tweets work so well for their fans.
Readers — which fun-loving brands do you follow on social media? Tweet us to let us know!