The key to effective social media marketing is entertainment — nobody wants a News Feed full of advertisements, but fun and humor are always welcome. Here are three brands that understand the importance of not taking themselves too seriously online:
CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and, often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst. Here’s why and what needs to change.
by Kim Niemi Like it or not, social media is here to stay. Even as users complain about some platforms’ services (or lack thereof) and bemoan the state of human interaction, they don’t even think twice about checking Facebook or Twitter multiple times daily. Sadly, they also don’t think twice about what their presence on social media can mean to a cyber predator. Here are five episodes of television that’ll make you see the Internet with fresh eyes.