Content marketing is a must-have in online marketing strategies. It helps a business connect with their target audience — but what if your ideal customers are vastly different from one another? When utilizing content marketing for a global audience, you have to take in consideration a lot of barriers, including culture, technology, language, and more.
Social media marketing is an emerging process that can either make or break your brand’s online presence. However, a few small businesses often commit bizarre mistakes while executing this most efficacious marketing process.
The main point of this series is not only to introduce and celebrate indie authors for the benefit of a new audience, but to show how much we writers have in common, despite external distinctions.
For instance, Sarah M. Chen takes inspiration from movies like True Romance and is a big fan of Charles Bukowski, two of my self-defining characteristics. But our actual writing style and sensibilities are quite different.
This is what makes the literary field, and life in general, so interesting…
You've seen it on numerous Twitter profiles, "Retweets are not endorsements.” People use it attempting to draw a line between the personal and professional on social media.
It's a smart but useless message because from the consumer perspective, there is no difference between your company's official business account and your employees' personal ones. Which makes the whole social media thing that much trickier.
The world is constantly changing, which means that marketing is constantly changing too. It’s important to keep up with the times, but it’s also important to not neglect some core elements just because something new and shiny has come along.