The use of artificial intelligence (AI) technologies gives a whole new experience for email marketing audiences. For consumers, it means receiving only the most relevant and useful marketing messages instead of being served with random, pervasive, and annoying ads that no one wants to see or read.
Meanwhile, your day-to-day tasks as email marketing professionals become lighter and easier to manage as AI enables you to filter through your lists, track how many people are opening your emails, which time of the day they’re reading your emails, or identify the type of content that’s giving you highest engagement.
Digital media has impacted just about every industry and brand out there. When you use a computer or mobile device, stream media, or share a post on social media, you're using digital media. Any business that has a mobile app, live chat on their website, a Pinterest account, etc. is utilizing digital media. In order to compete, companies need experts and creative thinkers who are adept at digital media. Whether you're looking for a job in the industry or you're a digital media company that needs to stand out, you'll need to present certain skills.
In business, a solid marketing strategy is essential to survival. Through marketing, you create a brand, reach customers, build a base, and more. All this can all contribute to making your company an experience — not just a business.
Virtually all companies use traditional methods of marketing, like signs and brochures, and many have kept up with the times by using digital marketing as well. However, one great way to market that too many companies fail to capitalize on is community engagement.
If you’re unsure of whether or not your website needs a blog, the answer is YES. Blogging is one of the most critical marketing tactics. It’s better than advertising, it’s not promotional and it’s your voice. Your customers will be more trusting of your business if you have written content that showcases your brand’s personality. you’re still unconvinced, here is a list of how blogging can help your website:
You probably recognize this from yourself. You pay way more attention when a co-worker is about to tell you a story than just plain facts.
As human beings, we are basically programmed to love stories. Ever since drawing on cave walls, the written story has been our primary source of information. So why not use storytelling as part of your communication strategy?