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by Will Viharo
Back in the previous, analog century, an author named Dale Carnegie made his name, and a fortune, writing bestselling self-help books, the most famous of which was perhaps “How To Win Friends and Influence People.” Most of his suggestions still apply to business relations and social media today. Ironically, the rules for “losing” followers are basically the same as those for “winning” them…
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by Lily Bradic
If your only experience with chat bots is Microsoft’s teen AI — the misogynistic, Holocaust-denying, pot-smoking Tay — you’d be forgiven for dismissing them as a waste of time and technology. But there’s another type of chat bot on the scene — and it’s being heralded as the next big thing in tech.
by Will Viharo
The relationship between a writer and a reader is very intimate, at least on a cerebral level. You are alone together in the shared imagination of your creation. And just like any other date with someone you’re trying to woo and seduce, you need to make sure you make the right impression, sustain their interest without being too self-indulgent, and address your audience with a tone ideally suited to the occasion…
by Mary C Long
We know we need to speak to each generation in its own language, and that the current crop of philanthropists can be reached more easily with smartphone apps – so why, then, is it so difficult to build social awareness with this bunch? by Mary C Long
If you're not pulling at a person's emotions, you're not creating a lasting impression. Unfortunately, the emotion most marketing elicits these days is anger. Here’s how to climb over that anger wall. First off, no one wants to be “marketed” to. So entertainment marketers have a definite advantage here, as social media is a form of entertainment. And an entertained audience is much more open to word-of-mouth marketing, aka, sharing your stuff.
by Will Viharo
No writer is an island, even if it feels that way sometimes. At least, it can seem like you’re stranded on an island, casting out notes in bottles, praying someone will find your work, and “rescue” you from oblivion. The fact is, you can make yourself feel a lot less isolated by reaching out and sharing that note you just found floating by, cast out from your neighboring author, also in need of aid… |
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