Earlier this year, two new, exciting players emerged on the online video scene, offering a very simple service: live streaming that relies on Twitter to distribute broadcasts. While Meerkat (with its ephemeral videos and bright colors) resembles Snapchat, Periscope has a sleeker, more polished feel and allows users to watch videos for 24 hours after broadcast. Oh, and it has the slight advantage of being owned by Twitter (so, long-term, Periscope may be the safest bet).
To broadcast a video, all you need is a smartphone. Big brands, small brands, college students, whatever — everyone has the same equipment. Unlike traditional video marketing, where a good camera is a necessity, platforms like Periscope afford everybody the same shot at success.
So, it’s not the equipment, but the content that matters — and while that content will depend on your audience, live-streaming lends itself best to timely content.. Here are a few pointers:
As an early adopter, it’s all about trial an error. Sure, you have to learn from your own mistakes — but you also get to set the trends. Live streaming is set to grow over the coming months, so now is a good time to start practicing.
Readers: do you use Meerkat or Periscope? Let us know in the comments!