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Here’s Why Your Ecommerce Site Cannot Succeed Without Proper Photography

9/17/2018

by Jenny Harrison, Guest Contributor

We live in a visual world and choose things we love visually. Our purchase decisions are no Different. More often than not, we walk into a store or a coffee shop with amazing architecture or design. The same goes for your ecommerce store. Aesthetically pleasing designs retain your customers. If a customer lands on your ecommerce store and likes what they see, they’re more likely to keep browsing through your website and engage with the products. This is why Product photography is essential for the success of any ecommerce business.

How to Make Sure Your SEO and Marketing Funnel Work Together

9/14/2018

By Ben Allen, Guest Contributor

The purpose of a marketing funnel is to plan out how your business is going to get customers, start to finish. It covers how you can attract potential customers during the first stages of the buying process, down to making the specific decision of which company to buy from.

A Side-by-Side Look at Google and Facebook Ads Auction [INFOGRAPHIC]

9/13/2018

by Ted Chong, Guest Contributor

Both Facebook and Google are massive players when it comes to advertising. Although the platforms themselves are quite different, there are many similarities when it comes to the bidding system, ad quality measures, and tracking ad engagement.

From CRTs to Smart TVs: The Unbelievable Evolution of TV

9/12/2018

by Louise Hudsan, Guest Contributor

Television is one of the best resources to stay connected with the world and to gather information regarding all the happenings around us. The first television was broadcast in 1928 to only a few people in Maryland. Later in 1939, NBC (National Broadcasting Company) delivered the first regular broadcast to the viewers across America. However, they only transmitted the broadcast to 400 TV sets, and only 5000 to 8000 people were able to watch it.

Author of the Week: Axel Howerton

9/11/2018

PHOTO: AXEL HOWERTON

by Will Viharo

Writers draw upon a variety of sources to fuel their fiction, whether it’s their real life experiences or popular culture or both.

For Canadian author/editor/publisher/all-around-good-guy Axel Howerton, it might be a combination, as it is in my case, or maybe he fully inhabits the creative worlds on both sides of his brilliant brain’s border between reality and fantasy.

In any case, we’re the beneficiaries of his boundless imagination.

4 Reasons Why Customer Satisfaction Is Important

9/11/2018

by Raul Harman, Guest Contributor

Customer satisfaction plays a vital role in business success nowadays. The main reason is that modern companies cannot only rely on selling good products or services to customers anymore. In fact, they must also focus on delivering an exceptional and seamless customer experience that will guarantee customer satisfaction. The main reason customer satisfaction is so important these days, is that the market is highly competitive and oversaturated with various other businesses.

5 Excellent Ways to Retain Top Talents

9/10/2018

by Sonny Temblor, Guest Contributor

A smart business practitioner is capable of maximizing talents for the growth of the business without neglecting operational needs. In this modern corporate world, top performing talents are truly the bloodline of a company along with clients and consumers. As valuable corporate assets, brilliant employees are wired to contribute substantial effort in order for the company to stride successfully to reach its collective goals and objectives. However, employee attrition is an inevitable dilemma most corporate leaders have to deal with.

Is the world ready for 5G?

9/8/2018

by Christina Yeager

There has been much hype around 5G for over a couple of years now, but owing to the recent speedup in 5G research, it is expected to be launched very soon, possibly by 2020. 5G is expected to change the lives of every industry that has anything to do with the internet -- thus our lives.

Remote Digital Marketing Staff Challenges You Need to Know

9/7/2018

by Lexxa Molijon, Guest Contributor

"The biggest driver is digital changing every industry in the world"

Regus Chief Executive, Mark Dixon expressed what many of us already recognized (or failed to).

Digital technology is reshaping the world. And marketing seems to be the one of the most transformed, bringing with it a dichotomous effect--- positive and negative.

While we celebrate its favors, it’s high time to shift the limelight to the challenges and drawbacks brought by the phenomenon, focusing on the emerging trend of the “remote workforce”.

Overcome The Biggest Challenges of Content Marketing [INFOGRAPHIC]

9/6/2018

Marketing has evolved significantly over three decades. TV ads are slowly losing its effectiveness as more and more people are spending more time online then they do in front of the TV. Marketers have also shifted their focus to digital but were welcomed with ad blockers, which blocks most of their ads.