Unlock advertising power and create great results!1) Facebook video ads With video becoming an integral part of Facebook, it makes sense to invest in video ads. The increasing consumption of videos on the platform points to the latest trend in information gathering - people like to watch a video, preferably a short one, to get their fill. And especially on Facebook, for which the sweet spot for video length is around 1 minute, it is essential for marketers to keep things simple and short. Take cues from the strategy of Muscle Blaze which created a compelling Facebook video ad. In its “Tum nahi Samjhoge (you won’t understand)” campaign, it resonates with its target audience through a relatable character, effective storytelling and connects with them because of the use of an effective ad format - video. To make this format work for your brand, make sure to:
2) Youtube’s Pre-Roll No matter how intrusive these ads seem to the user, they actually work, thanks in part to Youtube’s pre-roll targeting. With filters like geography, demographics, language, topics and interests; it basically helps you translate your prospective buyer’s persona effectively. Take, for instance, this unskippable campaign by Geico which was a massive hit with the audience when it rolled out on Youtube. Taking a funny dig at unskippable ads, this ad hit right where it should and leaves you with a lasting impression, making the brand memorable. This format helps you achieve the highest engagement when you
3) Instagram Story Ads Story ads provide a full-screen and immersive experience that enables you to tell your business's story on Instagram. This format connects well with the viewer because it blends with other user stories and doesn’t come off as an advertisement. These story ads support all feed photo and video dimensions which means that you can either go for a single image upload or a 15-second video, in any dimension, and this will pop up in between other stories making it more likely for viewers to embrace these ad formats and connect with them. Remember that your ad story works best when-
4) Retargeting Ads If a user has already engaged with you in the past, you should focus on moving them further in their purchase journey. Retargeting ads are a great way of achieving this. These ads work by keeping track of your past visitors and targeting them while they are surfing other sites. To use these to connect effectively, focus on:
5) 360-degree video ads For a visually-immersive and interactive experience, 360-degree video ads are the way to go. In fact, they have been shown to increase the purchase intent significantly. These ads stand out with their visual quotient and allow users to look explore more than a video alone can offer. To make sure that you utilise this format to 360 degrees, create ads that:
Closing Thoughts The right ad format for your brand can differ based on the objective and the level of the funnel you are in. To make the most of your advertising efforts, focus on picking those that are more likely to trigger a positive response from your audience. The above 5 formats can help you unlock the advertising power and create great results for your brand.
Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency with a full suite of digital marketing services and development solutions. Vaibhav believes in building system over services, and has helped scale up agencies from scratch to niche-leaders with million dollar turnovers.
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