Blog Archives

Tech Complacency – What We Still Need to Learn About Identity Verification

9/19/2016

by Kim Niemi

With more apps helping us manage our lives – whether it’s mobile banking, mobile shopping, or ordering a cab for the night – identity fraud remains arguably the biggest problem that too many businesses aren’t thinking enough about. If large corporations like Target, Sony, and Home Depot aren’t able to protect themselves or their customers’ data, then we all have much more to learn. ⤺ Tweet This!

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The Ultimate Guide - 75+ Best SEO Strategies [INFOGRAPHIC]

9/16/2016

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by Nirav Dave, Guest Contributor

Optimizing your website to garner top ranking on search engines can be hard, but with proper implementation of the best SEO strategies, you would be able to improve your site’s ranking.

Since SEO is important if you want to improve your site’s functionality and performance, making use of both on-page and off-page SEO techniques is essential, if you want to make your site user and search engine friendly...

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Outlining Your Story

9/15/2016

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by Will Viharo

Most writing instructors strongly suggest that all writers start with an outline of their story or article before getting started.

I support this idea, though I rarely do it myself. I prefer the “improvisational jazz” approach favored by authors like Jack Kerouac.

But even jazz musicians need disciplined regimen to succeed. And sometimes that requires some sort of formal structure…

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Pleasing Yourself vs. Pandering to an Audience

9/13/2016

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by Will Viharo

Most writers want to make money with their work. It’s only natural. Earning a livelihood with one’s craft is one of the most fulfilling things in life. So I’ve heard, anyway.

At the same time, few are willing to compromise their artistic integrity in the process, further complicating the objective.

It takes strategy, combined with luck, to accomplish this goal. But it’s possible to be both creatively and commercially successful.

Or so I’ve heard…

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Move the Needle on Your Digital Marketing Smarts

9/12/2016

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by Mary C Long

If your company isn’t thinking digital first when it comes to marketing, the time to hesitate is over.

Your audience wants you to be digitally savvy, because they most likely are, too. And capturing their attention requires keeping up with new trends and a consistent, knowledgeable approach overall.

And no, you can’t “fake it till you make it” on this one.

Here’s how to be the real deal: ⤺ Tweet This!

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The Case for Publishing Both Print and eBooks

9/8/2016

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by Will Viharo

If you’re a writer or publisher, then you’ve obviously ignored any recent studies that claimed literature is dead.

Good. Because rumors of its death are, to paraphrase a famous quote, greatly exaggerated.

The reality is, readers have more books to choose from than ever, in multiple formats.

This includes the kinds of books that use actual paper.

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Constructive vs. Destructive Criticism

9/6/2016

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by Will Viharo

This coming January I will be in Costa Rica – yes, the one in Latin America – conducting creative writing workshops at a remote writer’s retreat.

Though I’ve presented a few symposiums on various topics, this will be my first interactive teaching experience. I am looking forward to it. It’s a great privilege and rare opportunity, even though I generally hate leaving my house, much less the country.

I already know I will be the most empathetic instructor in the world. Here’s why…

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You’re Never Too Old (Or Young) To Be a Writer

9/1/2016

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by Will Viharo

Everyone wants to be a rock star, or so it seems. Or a major league athlete. Maybe a movie star.

The only problem with these probably unachievable goals, besides the fact they’re unachievable, is that they come with a built-in liability: time itself. These are all professions (mostly) associated with youth.

Not so with authors. In fact, the older you are, the more you probably have to offer an audience. Your age is equated with experience, not obsolescence.

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