Top 7 Chrome Extensions for Digital Marketers

by Marie Johnson, Contributing Author at Enlightened Digital, Guest Contributor

Whether powerful analytical capabilities, a keen eye for color schemes, or simply a killer plan for time management, your tools can often make or break your ability to perform your necessary job functions. Luckily, the rise in popularity of internet browser Google Chrome has given way to an array of downloadable, easy to use and often free tools. Google Chrome extensions are programs that can be installed into Chrome in order to change the browser's functionality. 

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To save you the hassle of sifting through a sea of extensions, below you'll find our seven favorite time-saving and marketing productivity Chrome extension tools for your day-to-day digital marketing efforts. 

MozBar
If you work in the world of search marketing, you’re probably already familiar with Moz. The platform provides excellent site and search engine page results (SERP) metrics that are essential for marketers. The MozBar Chrome extension provides instant metrics when viewing any page or SERP, allowing you to view the Page Authority and Domain Authority, find and highlight keywords on a page, and differentiate links by type (followed, no-followed, external, or internal). The metrics will auto-populate and allows users a simple and quick glimpse into the page. 

BuzzSumo 
The BuzzSumo extension is extremely useful for anyone developing content, especially when is comes to blog posts or press releases. The extension will give you useful insight into the social media presence of any post or page, quickly showing share counts. When logged into your BuzzSumo account, the extension will give an accurate and real-time status of social engagement on Facebook, Twitter, LinkedIn, Pinterest and Reddit. It will also display the post’s “Evergreen Score,” which is an internal ranking system based on the number of social engagements and backlinks. 

Bitly
Posting a long link in an Instagram bio, Facebook post, or Tweet can often look unsightly and can distract from the rest of the content on the page. The Bitly extension allows you to quickly shorten a link and brand the domain to customize it to your business. In addition, the extension enables you to measure and optimize your links in order to track real-time stats and determine which social strategies are most effectively engaging followers.

Grammarly
Anytime you’re publishing content online, sending emails or writing proposals, you should always read over the text for spelling and grammar errors. A poorly written blog post or email is more likely to be ignored compared to a well written one. The Grammarly extension acts as an instant proof-reader as you’re writing, to call out any errors and improve the readability of your content. Grammarly will make sure your messages, documents, and social media posts are clear, mistake-free, and impactful. 

Hashtest
When you’re considering which hashtags to use in a social post, the Hashtest extension will help you discover the best and most popular hashtags to increase your reach on social media. When you’re about to create and share a post, this is a great tool to help you see which hashtags are performing best, which can build traffic to your post. 

Right Inbox
The Right Inbox extension is a great tool to ease your email workflow and productivity. The art of sending the perfect email can often be difficult to get right, but with features including email scheduling, email reminders, recurring emails, and a private notes option, Right Inbox makes sending emails a breeze. As a digital marketer, you’re surely sending dozens of emails a day to colleagues, clients, and media professionals, so it’s important to keep track of them all and use the power of email to your benefit.

Polarr
For strong engagement across your ads and organic content, good creative makes all the difference. The Polarr extension has all the basic image editing features you might need, such as adding custom filters and text, resizing photos to the right dimensions for your social media channels, and adding gradients and other effects. This means you can easily mock up high-quality images across your campaigns without any prior design experience, while also saving time and money from outsourcing design work.

There are so many Google Chrome Extensions that can help your many digital marketing tasks become much simpler. Which extensions have you found helpful? Let us know in the comments!

Author bio:

Marie Johnson is a contributor to Enlightened Digital, UX Designer and technology writer from New York City. If she's not writing her latest blog post in her kitchen, you'll likely find her strolling through Central Park, cappuccino in hand.

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