5 Types Of Social Media Influencers For Growing Brands

by ​Charles Dearing, Guest Contributor

Social media influencers have completely altered the marketing world. Because the level of influence is continuously growing, marketing professionals like yourself are working hard to improve their influencer marketing campaigns. Since the main component of any influencer campaign is the influencer themselves, you need to find the best candidates in order to beat out your competition. By finding the right influencer, you can achieve a high ROI on marketing spend. Plus, you will receive new exposure for branding building, followers and relationships.
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In this post, you will learn the top types of social media influencers growing brands. Consider each of them for your next campaign.

Celebrities
Firstly, successful brands use celebrities as social media influencers. If you work for a small business, this is not the easiest group to attract for influential purposes. However, celebrities have a good reputation for driving a substantial amount of traffic to brands. The key is to select celebrities who attract consumers that you want to target. If you work for a sporting goods company, you can increase sales by reaching out to a famous athlete. Marketers in retail can contact actors and actresses for promotional success.

Unfortunately, most celebrities demand large compensation for promoting brands on their social channels. Therefore, you need to take your budget into account before reaching out to this type of social media influencer. 

Bloggers
Brands that contact bloggers to fill influencer marketing roles also achieve their social media goals. Popular bloggers have experience promoting their website content onto social media platforms. After all, that is often how bloggers rise to fame. They use their personality traits and experiences to engage with consumers on a personal level. This is something that businesses struggle to achieve on their own. With this being said, bloggers are great influencers for marketing teams trying to humanize their brands. Not only do bloggers offer another channel to reach your audience, but their posts are usually kept live for many years down the road.

Using platforms like Scalefluence, you can find bloggers with niches that directly relate to your brand and ask them to become influencers. 

Industry Experts
In addition, industry experts lead marketing teams to success by taking part in influencer marketing campaigns. These influencers attract consumers simply by advertising their qualifications and experiences in specific industries. For instance, numerous personal trainers establish impressive follower bases on social channels by talking about their certifications. Professional chefs earn high follower counts by showcasing their experience working for 5-star restaurants. Consumers want to receive information from highly qualified individuals. They trust these types of influencers because of their industry knowledge. Hence, industry experts take brands' influencer campaigns to the next level on social platforms like Instagram and YouTube. 

Micro-Influencers
Many marketing teams assume that they need to find users with millions of followers in order to reach their objectives. Contrary to this popular belief, micro-influencers are highly advantageous. These influencers have humble amounts of followers. They typically maintain anywhere between 1,000 to 100,000 followers. Because of their smaller follower counts, micro-influencers' audiences engage with their posts more. This is a sign that consumers read more micro-influeners' posts and care about what they have to say. If you want to keep your costs low and organically grow your company, reach out to micro-influencers who specialize in the same niche as you. 

Macro-Influencers
While micro-influencers do drive organic traffic to brands, many marketing teams also achieve their goals with macro-influencers by their sides. Unlike micro-influencers, macro-influencers maintain higher follower counts. They typically have anywhere between 100,000 and one million followers. Thus, this type of influencer enables marketing teams to reach mass amounts of consumers. Usually, brands that want to reach broader demographics succeed with macro-influencers. If you want to attract a more specific group of consumers, consider a different type of influencer for your campaign.

In order to take advantage of the opportunities influencer marketing has created for brands, you need to reach out to the right type of influencers. Consider the number of consumers celebrities can attract to your social media pages, but keep the cost in mind as well. Bloggers have experience building online presence from the ground up, making them great candidates. Social media users trust industry leaders and follow them for life advice. Micro-influencers receive higher engagement rates than more popular accounts. At the same time, macro-influencers advance companies that want to expand their reach to broader demographics. Consider these different types of influencers to join in on the trend and succeed in popularizing your brand. 

Author bio:

Charles Dearing is a marketing blogger who loves sharing his insights on various blogs and online publications. Check his blog opportunitiesplanet.com if you want to learn more about internet marketing.

Also read Seo Strategies and Fundamentals for a Fast-growing Company on Digital Media Ghost.

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