With that said, if you’re an extreme budget and holding on to every penny, how can you begin PPC without the huge costs? Read on as I show you different small budget PPC tips to help you out!
Small Budget PPC Tips: How to Get Best Results
Wondering where, to begin with, PPC advertising on a budget? Here are seven short yet efficient tips to get you started:
Focus On Long-Tail Keywords
First off, make sure that you use the right keywords if you don’t have enough budget for more. While huge companies with bigger budgets can target any keyword and bid high, it’s harder to do so on tight budgets.
If you don’t have as much money to invest in PPC, it’s still best that you do correctly. That’s why you should NOT use high-volume and competitive keywords, which won’t help you rank higher.
The shorter keywords you target, then the lower your conversion rate may be. But for those who use long-tail keywords, then it can decrease your cost-per-clicks BUT the better quality traffic you put in. This is because people are specifically looking for YOUR keyword, making you rank higher and with a chance of them to really take action upon clicking.
Look At Your Structure
Your account’s structure is absolutely crucial for Google Ads. With better structure, it can help keep the quality scores higher. This reduces the CPC, improving ad positions.
That’s why you need to make sure that all your campaigns, keywords, and ad groups are relevant to its landing pages AND themed. As much as possible, use small ad groups with fewer keywords, which saves you money in the long run. This helps you create efficient ad campaigns which are relevant to specific audiences.
Creating Brand Campaigns
You shouldn’t just stick your band name as your keyword and match it. For those selling products and/or services, target keywords for your ad campaign using this format: Brand name + the product or service you offer.
Competitors won’t bid on your brand, but on products and services related to yours. Through brand campaigning, you can lessen the chances of losing out on click proportion rates.
Besides brand campaigns, I also recommend that you use remarking campaigns. This refers to using your customer lists or online activity, connecting with them again. These campaigns are very advantageous and highly profitable without costing as much.
I know how off that sounds, but you should also use negative keywords, don’t underestimate its use! Before you do lunch your ad campaigns, ensure that you considered negative keywords.
Think of all the obvious keywords, adding negative ones that help with your campaign. Once it goes live. Continue to monitor the Search Terms report. Analyze all the search terms, discover the irrelevant query themes, and add it to the negative keyword list.
When doing this, you can waste less of your budget on irrelevant clicks and searches. Placing such keywords negates irrelevant placements, so you only get quality traffic.
Utilize Ad Scheduling
Did you know that you can schedule when your ads show when on Google Ads? You can advertise during specific days and hours of the day, depending on what works best for you. Do your research on when your target audience is usually online, may it be during business hours or late at night.
This can advertise your landing pages more aggressively, garnering positive conversion rates. After all, who would you target if your ads on children’s toys are up to during the wee hours of the morning? This is why studying customer activity is also crucial!
Use Location Targeting
I also recommend that you use location targeting, especially if you’re a small business with a physical store. Of course, you won’t have much use when you target people in a whole different area! That’s why it’s important to get value from your users and searchers, getting those who search from a certain time AND location.
With that said, identify where your customers and clients are, using location targeting on your ad campaigns. This has you really focus on advertising efforts, saving you time and costs on getting clicks that aren’t as valuable.
The First Position Isn’t The End Of It
Last but not least, you have to realize that just because you’re number one on searches doesn’t mean it’s the most profitable position. It’s actually position number two or three that’s most profitable!
This is because being at the top of a page is quite expensive, and some of those that click on the top position may not be actively looking for what you offer. When monitoring your ad campaigns, don’t judge it based purely by its position.
Wrapping It Up
PPC Advertising doesn’t need to be so pricey, as long as you properly execute it. With the right budget tips and even hiring an affordable company like Joel House Search Media Adwords, you can achieve a lot and reach goals without breaking the bank!
I hope my article on the different small budget PPC tips helped you out. So don’t wait any longer and look into doing PPC for your website now.
If you have any questions or want to share your own experiences with PPC on a budget, then comment below. Your thoughts are much appreciated!
Joel House is author, entrepreneur and founder of SEO company called Joel house Search media Adwords, where websites get good rank in google. He has over 10 years of experience in SEO and Digital Marketing.