Be regular and orderly in your life, so that you may be violent and original in your work.
Flaubert has said it right. Originality cannot be achieved without an order of task broken down into a list of logical steps. These steps are essential actions that ensure the effectiveness and originality of your projects.
In order to maintain the essence and effectiveness of the content, it is important for marketers to create an extensive checklist to develop valuable content driving the success of the projects and business. Whether you are a designer, a writer, or a project manager, you can always benefit from a checklist breaking your task in to smaller and necessary steps.
What’s the relation of content marketing with a checklist? Let's discuss!
Content is anything that adds value to the reader’s life.
As explained by the quote, content marketing is a part of your business’s overall marketing strategy. It is the creation of relevant and valuable content to attract customers to the business.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Content marketing requires extensive research, time and effort to produce quality content that is engaging and innovative. In order to increase the effectiveness of your marketing campaigns—you use a checklist. As said above, a checklist can become a map for your efforts helping you to take the best turn and avoiding blockage.
Therefore, whether you want to improve your social media influence, build a blog or achieve other marketing goals, you should create a checklist so you and your team can deliver the expected results.
What Does It Mean By Valuable Content?
Well, there are five main features of valuable content:
However, before you start using the checklist, below mentioned are the two aspects, which can elevate your content marketing checklist.
Get Involved With the Right People
It is essential to you understands how to use it. What is important here is to get involved with the right people. You need a staff of people who can affect your resources, influence your company policy, and becomes the voice of your brand. You need to educate the key people about the challenges you face at content marketing, so you can have an opportunity to make a difference.
Share the Checklist among the Team
A checklist keeps track of what needs to be done to keep the customers engaged with the content. You need to share the checklist with your team so they can be in accord with the marketing strategy team and work together and make the necessary changes in the content. If your team has another checklist, make sure to share them both to attain maximum effectiveness of content.
Checklists are really helpful ways to remind people around how to manage complicated tasks.
For the most effectiveness of the content, let us dive into the 5 key features to create valuable content.
1. Findability of the Content
Being a marketer, you cannot afford the consequences of leading your customers to wasted labor of finding your content. This is where leading marketers modernize their strategies by combining innovative thinking and some best traditional practices to achieve marketing goals.
Bring Content to the User
Content is the reason search began in the first place.
Do you think your customers are willing to set content filters or navigate through multiple levels of research to find your content? The answer is likely to be disappointing. Well, to overcome that, you need to take on the burden of connecting your prospects with the right content. Create SEO relevant content with appropriate keywords to make your content findable.
Code Content to Drive Sophisticated Delivery and Artificial Intelligence
The difference between Content and Content Marketing is the destination.
To personalize content delivery and deliver the content effectively through different mediums of marketing, your content requires coding. At its initial stage, it begins with the modelling of the types of content along with the medium it needs to be delivered. It is then followed by Taxonomy, metadata and more that will execute the initial draft of your model. Coding is a detailed work, which requires effort and logical thinking to teach your machines to optimize your content.
Delete Underperforming Content
If your company clogs your digital presence with content that is no longer making a difference, it is likely to reduce the chances of finding of your content like looking for a needle in haystack. Other than that, your customers can be misinformed by outdated or inaccurate content. Most importantly, it undermines your customer’s trust and confidence in your brand which is an essential part of marketing.
Use Modern Content Roles
A marketer alone cannot achieve the goals of marketing. It requires a working strategy and a team of professional writers, designers, strategists, analysts, leads and more to enforce the governance of content. The modern content roles, i.e. the discrete jobs can effectively work on the Findability of the content.
2. Readability of the Content
Either write something worth reading or do something worth writing about.
The concept applies to the written content, but the text is the primary way people consume information making it the most important category. Writers may think that the readability of the content depends on the quality of the text or the originality of the content because they did not use the article-spinning tool to write it. However, the readability of the content just not conforms to those three standards.
As said in the quote, you need to give your audience something worth reading; an interesting story that can engage the customers and make them want more. This can be achieved by producing an attractive headline and focusing on solving the problems that readers care about while keeping it informative yet entertaining.
It may seem like a hard thing to do, but it can result in the achievement of your marketing goals. You need to use simple language in your content so your prospects can be on the same page as you.
3. Making It Easy To Understand
Creating content that is easy to understand can be challenging. There are two ways you can achieve this.
Choose a Perfect Style of Content
There are many complex topics and concepts, which can be difficult for an expert in writing to explain. You need to make sure to choose the right type of content to explain your concepts. For example, if you need to explain the demographics of your company to the upper management, or present a complex analysis, you can do so by creating a short video or simple presentation slides. However, you need to make sure that your audience is on the same page as you to be effective.
Provide Valuable Information to the Readers
An important aspect of marketing is providing the readers with important information that can add value to the business and make your audience trust the brand. You can use an existing idea or talk about something innovative; it should be able to give a clear idea of the topic. Sometimes metaphors used in the content can help people to understand the information.
4. Holding the Power of Persuasion
You create content to persuade prospects to become your regular customers. How do you do it? Well, persuasion of the content relies on four major aspects:
Call to Action
It provokes or persuades the prospects to take an action.
Makes It Easy For the Users to Ask Questions
You can engage the users to add their comments in the comment section of the blog or add FAQs on your website so the readers can easily navigate through the page and take action.
You can provide links to relevant content or programs, to provide options to other content users have liked.
Include a List of Actionable Items in the Content
This point again collides with the information you provide in your content. For example, provide relevant information about the topic so it can engage the audience.
5. Shareable Content
Experts in marketing produce content that is engaging so your readers can share it at various platforms. For example, you can share a blog through your social media profile. Share ability of the content depends on the following ways.
Provoking Emotions in Your Customers
People share content that can provide them with valuable information, controversial stories or simple yet creative content. It can be in the form of videos or something written, you need to make sure that it provokes the emotions of your business prospects.
Ask Your Audience
A great way to engage the audience is through asking them questions, which can interest them in responding.
Provide Your Prospects with a Reason to Share
Make sure you make your content that can solve the problems of the prospects. It may be helpful, it can be entertaining, or it can be both.
No matter how expert you may be, well-designed checklists can improve outcomes.
Creating content for marketing may be the most difficult aspect of marketing, which requires a checklist to keep you organized. It may seem like something unimportant but can play an important role in the effectiveness of your marketing strategy.
Valeed Rehman is an Inbound Marketing Expert. His previous experience includes Wikipedia Editor and Content Strategist for reputed Digital Agency. His passion lies in content creating on different niches and helped many brands in expanding their business. Follow him on LinkedIn and twitter @valeeddd.