by Steven Rogers | Digital Marketing
Have you watched the terminator? How astounding is it when a person speaks to a robot? Just imagine having that in real life, and that is natural language processing, except the terminator is way too fictional for us right now.
Either verbal or written words, a person's behavior can be predicted. The chosen topic, tone, word selection everything adds information that can be interpreted and value extracted from it. But there is a problem; every sentence is different from its complexities. This is where NLP comes in. NLP enables automatic handling of natural human languages; it can be speech or text.
by William Nathan | Digital Marketing
Database marketing does not simply involve collecting data and sending unsolicited messages to a group of audience. Database marketing trends evolve regularly. True database marketing comes in when you understand the customer's behavior, and if you find out that they have problems give them solutions for the very same. All of this must be to support your customer alone, regardless if it leads to a sale or no.
by Mansi Rana | Digital Marketing
Google is constantly working for making the search experience more enjoyable, fast, and accurate for its users. Unlike any other search engine, Google is way ahead in experimenting with new things in order to bring the best Internet experience. Along with hundreds of experiments and features, Google's carousel is one of them.
Starting with a surprising statistic derived from the report of eMarketer, “90 percent of mobile internet time is spent in using apps,” there is no doubt that the gap between the use of mobile apps and mobile browsers is increasing at a rapid rate. The ease of accessibility and usability of apps makes them a better option than using browsers that may take minutes to load or couldn’t fit the cell phone screen. Such issues drop down the interest of users and lead them to go for next, i.e., apps. You can say that the downsides of a browser bring mobile-based apps to life.
These days businesses bloom online rather than offline. People tend to look for items online as it is a much easier and more convenient way to search, and therefore it is important for your business to have a website. Your website can communicate directly with the consumers about the services you provide and hence making it easier for people to find you.
by Ilan Nass | Digital Marketing
Social media marketing often focuses on Facebook, Instagram, and Twitter, but Pinterest generated more than $1 billion in advertising revenue in 2019 alone. While Pinterest may not be the best channel for every brand, it’s a growing platform with a massive audience, particularly among women ages 25-54.
by Norm McLaughlin | Digital Marketing
Starting a business for the first time is both an exciting and a daunting prospect. As you start off, hopefully you have a clear idea of where you want to go, and what you want to achieve. But how will you get there?
In today’s world, having a strong digital presence is essential and your success is likely to depend on your ability to market your new business effectively online. But is this something you could do yourself, or is it the preserve of the professionals? Read on and make up your mind.
by Norm McLaughlin | Digital Marketing
Pay Per Click (PPC) Advertising is a great way to get your product or service in front of potential customers. Available through Google Ads or Microsoft Advertising, you can create a campaign today and start servicing customers tomorrow.
Let’s look at five essentials if you are to achieve success with your PPC campaign.
by Tony McIntyre | Guest Contributor | Digital Marketing
Google regularly updates its algorithm to provide users with better results and to give their searchers a better user experience. To keep your Google rankings, you will need to adapt your SEO strategy to Google's ever-changing algorithm.
One of the main obstacles to AI banking has also been a lack of clarity about how AI judgments are taken. The secret to tackling this challenge is the explainable AI or XAI method. It can describe how a device or program works in clear language. It can also indicate how decisions have been taken. XAI can also answer follow-up questions that can improve the client's financial well-being.