by Mansi Rana  |  Guest Contributor  | Digital Marketing, Business

As an eCommerce business you are going to want to know what some of the top Google Analytics reports that you can use are. These are often used by the digital marketing company and their experts to see where changes need to be made and you should be aware of which ones to use like demographics, mobile device, speed page and much more. Keep reading to find out more about which reports you need to make sure you are using for your eCommerce business.

by Mayleen Meñez  |  Guest Contributor  | Digital Marketing, Business

Big data swept by companies integrating the latest digital innovations are now becoming more and more commonplace. 

Massive quantities of data are collected from different digital products and platforms, and even smart devices are always connected to the internet. All these gather and transmit detailed information.

It is no wonder that customers are also demanding, in a greater capacity, best practices from companies that collect all this information. Some companies are open about their big data practices, but sadly, some are not.

by Manev Dave  | Guest Contributor  | Digital Marketing

Why the uproar in content marketing? Hasn't content always been center stage? The truth is, first of all, there was only content in websites. In fact, content was the basis of what propelled the internet into the most important invention of modern technology. 
​
Ironically, even after the tech boom and the digital marketing big bang, content still has a significant impact on customers and sales. Instead of diminishing in power, the content has become more useful than ever. In the eCommerce development process, this is a very important part.

by Nina Simons  |  Guest Contributor  |  Digital Marketing

The twenty-first century can be safely called the era of visual marketing. The modern business person doesn’t spend time leisurely reading newspapers in the morning, but quickly scrolls through the news feed on an information site. And if the article is not provided with a bright “catchy” photo, its chances of being noticed in the stream of endless messages are much less.
​

by Sunny Chawla  |  Guest Contributor  |  Digital Marketing, Business

The course to startup success is not constantly a foreseeable one, as only 30 percent of seeded startups secure additional financing. To aid us understand why some startups prosper while others stagnate or fail, it works to analyze the startup success stories. These stories provide a distinct "been-there-done-that" viewpoint as well as important insight for early-stage start-ups. Several big firms are attempting to replicate the success of start-ups rocking their markets. Chief executive officers throughout the world are wondering how they can accomplish the performance of players such as Airbnb, Uber, or Tesla that in a few years have expanded from enthusiastic projects like uber for x to billion worthy businesses.

by Alexander Daniel  |   Guest Contributor  |  Digital Marketing

No one had thought that our life would change drastically within a couple of months. The Covid-19 virus has spread rapidly throughout the countries and communities. During the pandemic, the demand for the healthcare industry increased immensely.

Key Trends in Healthcare Marketing
According to Transparency Market Research, the global healthcare market is estimated to rake in substantial revenue of $536.6 billion by the end of 2025. The number of competitors is increasing every day in the healthcare industry. Finding a space in the ocean of the healthcare industry is going to be a tough task for leaders and business entrepreneurs.​
​

by Bruce Crawford  |  Guest Contributor |   Digital Marketing

Nowadays, an online presence is not a want but a need for your business. If you want to maximize the reach of your products and services, you need to build an online platform where customers can easily see and purchase your offerings. A website is considered to be the face of your business as it is the first impression that your clients get when they visit your web page. 

To create a website for your business, you can use WordPress because it is one of the most popular platforms for developing a website. Around 30% of the websites are built using WordPress, which illustrates the fact that WordPress has managed to beat most of the competitors in the market. People use this particular platform for making websites because it is user-friendly and offers various plugins that can be used to promote your website.

by Dan Matthews | Guest Contributor | Digital Marketing

In the last few years, it feels like there have been so many forces working to divide us, we might never find common ground again. But then the coronavirus hit and suddenly we rediscovered what truly connects us: our love of home, our love of family, and our determination to fight, and to defeat, this common enemy. Together. Whether you or someone you love has been infected, odds are good that COVID-19 has directly touched your life in some way. And, no matter what our differences may be, that is a powerful and enduring bond.

Courtesy of Resume-Now | Guest Contributor | Digital Marketing

The shift to virtual hiring has made headlines everywhere, and recent grads and those who experienced major layoffs during the pandemic will experience a new type of hiring. From entirely virtual interviews to remote training, changing or beginning a career may never be the same. It's important to realize the differences between an in-person job fair and a virtual one. You’ll be attending an online experience with organized chat rooms, virtual booths, and on-the-spot interviews.

by Melissa Calvert, Guest Contributor, Digital Marketing

When we talk about empathy in our marketing and content strategy, it refers to visualizing users' attitudes and behaviors to help organizations and businesses understand end-users more adequately. 

Empathy mapping, for instance, uses customer or user personas to jot down what users say, think, feel and do in regards to offered services and products.