by Saurabh Sharma | Guest Contributor | DIGITAL MARKETING
Sitecore is considered to be one of the best content management systems for enterprises that were developed on ASP.NET. It allows web content creators and online sellers maximum control. Therefore, they can monitor different aspects related to website traffic and visibility. Additionally, Sitecore helps them to manage the social integration, engagement, personalization of blog posts, and better management of e-commerce.
The idea of outsourcing part of, or entire business functions has been around for a long time, and it is pronounced in both established and startup businesses. You may also be considering outsourcing your business operations, which makes you become part of a larger number of entrepreneurs with this idea. Businesses around the globe outsource their functions to boost their efficiency, disrupt the market and improve customer service. This could be the best approach for small businesses that aspire to grow.
by Sidharth Jain | Guest Contributor | DIGITAL MARKETING
As a startup, one of the fundamental issues you would need to handle is tracking down the savviest answers for business needs.
WordPress has been the go-to Content Management System for quite a long time. With the steady changes to web improvement, in any case, After all, we've seen famous advances, similar to streak activities, vanish and get supplanted with new ones.
by Andre Oentoro | Guest Contributor | DIGITAL MARKETING
Videos have taken the content marketing world by storm. Many savvy marketers out there rely on this medium to achieve their marketing objectives, from attracting more potential customers to delivering their messages more effectively.
The allure of video content is quite simple. In a world where the internet has become a chock-a-block place with content, videos offer internet users a quick way to retain and digest crucial information. It should come as no surprise that this engaging medium is now no longer a nice-to-have tool for marketers -- it's essential.
Digital marketing has become an essential part for businesses to reach their customers efficiently. It refers explicitly to 'achieving marketing objectives through applying digital technologies and media.' These digital technologies and media include the following:
Digital Marketing is the new age medium. It has the capability to transform products and processes through technology in a very cost-effective manner. Other marketing channels do not have the reach and results unlike digital marketing. All corporations are using it as a very powerful medium.
Modern businesses have access to a wealth of data. The volumes of data are so vast, that traditional analytics practices can’t keep up. This is causing a shift toward AI-powered analytics.
Using an AI-powered BI tool can open up a lot of opportunities for businesses. An AI-powered platform can handle and analyze data faster than a human, and it can do the work with greater accuracy. These tools are also helping to make data analytics more accessible to more people.
by Allison Janney | Guest Contributor | BUSINESS
Whether you are installing a retail business for the first time or having experience with merchandise, having the right POS system is essential for your business’s success. Your POS system is the prime component of your business and acts as more than just a system to pay for purchases. A peak-quality point-of-sale finance system can combine crucial operations of your business while providing your company with a steady stream of data you can use to make business decisions.
The developments in technology with an impact on online business have prompted consumers to conduct in-depth research on any products or services offered online before making the purchase move. Studies show that a staggering 88% of consumers will consider the availability and reliability of product information when considering making purchases. This means that a good business website today should be rich in content and professionalism.
by Rahim Makhani | Guest Contributor | DIGITAL MARKETING
Blockchain is advancing the operations of businesses to make them smarter. As a result, blockchain can transform many industries, including Healthcare, supply chain, financial services, and many more.
It is said in some research that big and famous companies have already built blockchain pilots in medicine tracking, health monitoring, and food safety. Therefore, the companies that are based on blockchain have gained a lot of benefits.