In fact, 70% of users state that they’ve made purchases after seeing the products on YouTube ads.
However, the game of making your commercial video highly converting on YouTube isn't plain sailing. So we've rounded up some essentials to help you optimize your video ad performance on the platform. Keep reading!
Why YouTube Marketing Matters
YouTube is the largest video-based platform and second largest search engine after Google. With billions of monthly active users makes YouTube a powerful platform for reaching and engaging with target audiences.
Many businesses have invested in YouTube marketing to achieve their business goals. YouTube marketing involves creating and promoting videos on the platform to achieve business goals.
If you decide to expand your marketing efforts on YouTube, it requires you to create various types of content. Some of the most effective ones include branded videos, product demonstrations, tutorials, and reviews.
Having professional business content helps you build credibility and trust with audiences. Here are some more benefits of YouTube marketing:
The 7 Ways to Make a Commercial Video Highly Converting
As you've discovered how impactful YouTube marketing is, it's time to delve deeper into the main discussion. Below, we've pieced together the seven ways to make your commercial video highly converting on YouTube.
#1. Create a Targeted Video Ad
A targeted video ad can boost your campaign's performance and reach your target audience effectively. Define your target audience by identifying their demographics and behaviors.
For example, you may want to target women aged 25-35 who are interested in fashion and beauty products. Develop a message that will resonate with your target audience and aligns with your marketing goals.
Decide on the ad type that best suits your message and target audience. For example, a skippable video ad might be a good choice if you're promoting a new product, while a non-skippable ad might work better for a brand awareness campaign.
#2. Keep It Short and Concise
The best way to grab the viewer's attention right off the bat is by creating short YouTube commercials. Keeping your video commercial short helps you relay messages quickly and convert people faster.
Some best practices for creating a compact YouTube ad video are focusing on one key message and using simple, clear language to convey it. Remember to use a tone and language style that resonates with your target audience best.
Furthermore, use high-quality images and videos to make the ad more engaging and memorable. To maximize engagement, keep the ad short, around 15 seconds or less, as viewers may lose interest if the ad is too long.
#3. Create Captivating Thumbnails
Thumbnails are the first element to make contact with audiences. So creating captivating thumbnails is obligatory. YouTube ad thumbnails can help to increase the ad's click-through rate and reach the target audience.
Here are some practices you can use when creating thumbnails for your YouTube commercial:
#4. Optimize for SEO
Optimizing for SEO is essential for any video content on YouTube. A well-optimized video ad, such as using targeted keywords and enhancing the video setting, can increase content visibility and reach your target audience.
Use keywords in your ad's title and description that are relevant to the ad's message and your target audience. Also, add relevant tags to make it easier for people to find your ad.
Additionally, you can enhance the video settings by improving the resolution and frame rate to ensure your ad is high-quality and easy to view. If you want to escalate your ad performance, consider adding transcripts and closed captions to reach wider audiences.
#5. Optimize the Cost-Per-View (CPV)
Cost-per-view (CPV) is a metric that measures the cost of an ad campaign on a per-view basis. Optimizing the CPV of your YouTube ad can help to increase its cost-efficiency and reach your target audience at a lower cost.
Here are some ways to optimize the CPV of your YouTube ad:
#6. Try Remarketing Your Ad
Remarketing is a strategy that allows you to target viewers who have previously interacted with your brand on YouTube. This strategy helps you reach viewers who are more likely to convert and increase the effectiveness of your ad campaign.
Remarketing your ad requires you to create a remarketing list of viewers who have previously interacted with your brand on YouTube. This can include viewers who have watched your videos, subscribed to your channel, or engaged with your ads.
Moreover, create a new ad and campaign in YouTube Ads, and choose "Remarketing" as the targeting option. Then, select the remarketing list you created in step 1 as the audience for the campaign.
You can also consider dynamic retargeting to show viewers ads relevant to the specific product or service they viewed on your website. Not to forget, use personalized messaging in your remarketing ads that speak to the viewer's interests and behaviors.
#7. Enhance Your Ad Targeting
Enhancing your YouTube ad targeting can help increase your ad campaign's relevance and effectiveness. You can reach the most qualified audience and achieve your marketing goals by targeting specific demographics, interests, and behaviors.
Start by performing demographic targeting, which covers specific age groups, genders, and locations. You can continue by utilizing internet targeting to reach viewers based on their interests, such as hobbies, entertainment, and lifestyle.
There are some other targeting that you can use, which are:
Takeaway: Track the Metrics
To wrap up this discussion, there’s one more important point: tracking vital metrics on your YouTube commercial is crucial. It helps you measure your ad campaign's performance and make data-driven decisions.
Some important metrics to look at include impressions, views, engagement rate, CTR, conversion rate, Cost-per-view (CPV), and Return on investment (ROI). YouTube Analytics allows you to track the progress and help you make adjustments to enhance the ad's performance.
In conclusion, creating high-converting commercial videos on YouTube won't be an easy game, but an effective way to reach and engage with a target audience. The above points can help you optimize your YouTube video commercial and achieve your business goals.