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Author of the Week: Waverly Fitzgerald

6/19/2018

PHOTO: WAVERLY FITZGERALD

by Will Viharo

Some people are just born writers, and Waverly Fitzgerald is one of those people. Her lifelong passion for literature is generously, and successfully, shared with her fans spanning several fields of fiction.

Whether her protagonist is a historical figure of a talking dog detective, Waverly Fitzgerald puts her readers inside the world of her vivid imagination, which feels as real and timely as the one outside your window.

Why Website Speed Matters

6/19/2018

by Elena Tahora, Guest Contributor

Have you ever left a website just because it took "years" to load? If so, you’re not alone.

You might think that such instance is pretty normal, that it’s fine. However, if you’re, say, selling products on your business website, this is bad news, particularly if slow-loading issue occurs on a regular basis.

Content Marketing : How To Do It [INFOGRAPHIC]

6/18/2018

by Mir Sāeid, Guest Contributor

Content marketing is a perfectly formulated marketing approach based on creating and allocating unique material in the form of articles, images, video etc to attract and retain the large chunk of the audience and, ultimately, to drive profitable customer action leading to high scale gains in business. It has some very unique and peculiar features that makes it the best possible option for a person trying to promote his business. Among these a few are:

Economical approach
Upward thrust of sales

6 Effective Ways to Outsmart the Facebook Algorithm in 2018

6/15/2018

by Junaid Ali Qureshi, Guest Contributor

Facebook's algorithm can be confusing at its best and completely mysterious at its worst. The recent statement by the company about its plan to focus less on branded content this year has added to the confusion and fear that companies feel about the reach of their content.

All of this hardly means you should quit advertising on Facebook. With a large amount of users making use of its services, there is every reason for you to be online too. However, your strategy must be modified a bit, which is what we'll hell you do.

7 Social Media Trends That Will Change The Game In 2018

6/14/2018

by Tracey Jones, Guest Contributor

Over the past couple of years now, the world of internet marketing has changed drastically. These changes are mostly divided as per customer’s changing preferences and behaviors.

Exposing companies to the young generations means changing the way in which, people used to communicate through channels and refocusing on the important platforms for younger customers.

Why the Key to Better UX Is Responsive Web Design

6/13/2018

by Devin Morrissey, Guest Contributor

When interacting with a website, you can usually tell right away if it’s functional, intuitive, good-looking, and frustration-free.

If the site seems seamless, it probably is. That’s what good UX is all about: the user experience.

UX is how a person “feels” when interacting with a site on a mobile phone, desktop or laptop computer and tablet.

Author of the Week: Brian Thornton

6/12/2018

PHOTO: BRIAN THORNTON

by Will Viharo

The literary lifestyle can be a lonely one, but that’s only if you choose to be married to your work. Maintaining a healthy distance from one’s writing in order to make time for other interests is just as important as cultivating one’s talents and dedicating precious time to its growth.

Seattle’s literary lion Brian Thornton takes pride in both his work and his family, and it shows, because one passion naturally feeds the other.

Attracting the Target Audience for a Website

6/12/2018

by Ethan Clark, Guest Contributor

Websites have become the face of companies and institutions. Nowadays, the target audience can learn more about their preferred service providers by just browsing the Internet. As such, a website should be well designed to convey a good impression to its visitors. Content should be arranged in a precise manner for any viewer to follow or find without too much hassle. Since an attractive website has the likelihood of receiving more visits than a blunt site, the impression that websites convey to their visitors is crucial in the promotion of the corresponding company and its products.

Can Call Tracking Really Help Your Marketing Efforts

6/12/2018

by John Taylor, Guest Contributor

If you’ve ever heard of call tracking, you’ve likely heard of how it works and how businesses appear to benefit from it. This can seem odd at first glance, as all call tracking does is to sort caller data, right? Perhaps it’s helpful to take an approach to learn about call tracking from the perspective of the various benefits it provides. It’s then important to learn that call tracking is first and foremost an efficient marketing tool that can improve your campaigns in various ways, provided it’s used efficiently.

How To Spot A Low-Quality Web Host? 21 Common Signs [Infographic]

6/11/2018

by Sudhir Bhushan, Guest Contributor

Running a website becomes easier if you have the support of a reliable web host. A good web host provides you with the needed hardware and software that ensures your site is performing and functioning well. It also makes sure that you have sufficient bandwidth and storage along with the essential security and backup support. Best part, a trustworthy hosting provider allows easy upgrade from one plan to another making it seamless to scale your website as your business grows.