Can Call Tracking Really Help Your Marketing Efforts

by John Taylor, Guest Contributor

If you’ve ever heard of call tracking, you’ve likely heard of how it works and how businesses appear to benefit from it. This can seem odd at first glance, as all call tracking does is to sort caller data, right? Perhaps it’s helpful to take an approach to learn about call tracking from the perspective of the various benefits it provides. It’s then important to learn that call tracking is first and foremost an efficient marketing tool that can improve your campaigns in various ways, provided it’s used efficiently.

Ways to further leverage call tracking to improve your marketing.

In fact, a lot of businesses seem to rely on call tracking more due to how calls still make a big impact in the sales process. For instance, sales representatives take as much as 18 calls just to connect with a customer, and those who do try to reach leads within an hour improve their chances of having meaningful conversations with them by as much as seven times. If you want to leverage on call tracking to improve your marketing further, here are some other ways:

Leverage On Your Data
One of the biggest factors you should remember when it comes to call tracking is how it can provide better ways for you to familiarize yourself with the various things happening in your business thanks to data you gather. This data can be used in a wide variety of means that can help assess your customers and industry better:

• High quality data for an affordable price: Call tracking is used by a lot of companies because you get your buck’s worth. It can help save you money by optimizing your data gathering processes, allowing you to have a clear understanding of just what you need to be able to track and how relevant these numbers can be for you and your campaigns.
• Real time analytics: You don’t have to worry about waiting for a lot of reports anymore as call tracking can give you those reports in real time. Integrating call tracking data with other applications and software can help you see calls and other information about them with a click of a button.
• Find better ways to measure returns: Call tracking provides you with a ton of opportunities to measure your returns of investment down to the finest detail. These include response rates for offline advertising, direct mail, website activity, email marketing, keywords, and even PPC ads.
• Go geographic on prospects: If you use specific geographical data on your prospects such as their location, then you may be able to determine other aspects of your business performance such as your niche location, or even the times of day when you can call best given the niche location’s timezone. Through call tracking services such as Fone Dynamics, you can even tailor your business operations around this information. ​

Leverage On Your Performance
One of the biggest contributions of call tracking to your marketing efforts is how it can potentially boost your company performance by letting you get better analytics from its data. If you get to interpret its numbers properly and leverage on them, you can actually be in the process of constantly improving your staff:

• Improve your customer service: Call tracking allows you to assess the various hits and misses of your business services through the success of your calls, and as such you can be given data that can be used to determine things such as patterns that can be used to your advantage. These include common questions, items that don’t sell well, and staffers that need help.
• Get another shot at sales: Missed calls happen in any kind of business, but the companies that endure make sure to tap on those missed calls. In fact, a lot of enquiries done off-hours are unanswered, and call tracking might be able to give you these kinds of missed call alerts. Knowing how many you miss and tracing your steps might recapture sales opportunities.
• Get opportunities for growth: Getting your data at its most fundamental level allows you to ensure you have various ways of determining areas of growth for your company. You can use this data to find areas in your business that might be untapped wells of opportunity for your growth, which can be extremely helpful in the long-run.  

Conclusion: Marketing Effort With Call Tracking
Businesses rely a lot on its marketing efforts to grab prospects, leads, and customers - and sometimes a successful marketing campaign is all that it takes for a company to go from zero to an icon in the industry. If you’re hoping to leverage on your marketing campaign for success, you’ve likely heard of the wonders call tracking has done to various companies - and if you’ve read the above, you’re most likely going to see that call tracking has huge potential when it comes to improving your campaigns. If you want to use call tracking sometime in the near future, always keep this article for reference while you plan your next campaign strategies.

Author bio:

John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.