7 Social Media Trends That Will Change The Game In 2018

by ​Tracey Jones, Guest Contributor

Over the past couple of years now, the world of internet marketing has changed drastically. These changes are mostly divided as per customer’s changing preferences and behaviors.

​Exposing companies to the young generations means changing the way in which, people used to communicate through channels and refocusing on the important platforms for younger customers.
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Most promising Social Media trends of 2018.

Social media happens to be the perfect platform for establishing customer engagement at its best. Thanks to Snapchat, Facebook and Instagram, creating successful form of marketing strategy has turned out to be a rather easy option lately. But, this field of social media marketing keeps on changing as well. So, staying stagnant with the trends won’t serve you good. The time has come when you actually have to check for the 7 most promising trends of 2018, which are here to stay.

1.  Right talent for content creation:
Right in past, most companies have hired freelance writers for creating impressive content for their social media accounts. They would also like to cross-promote some of the contents across multiple platforms. This increased prominence definitely has to be the proper way of engaging Generation Z by hiring employees to focus on proper content creation.

As younger customers are more into social media these days therefore; the content needs to be relevant to the targeted audiences and also has to match the platform where it has been posted. The content you place in FB needs to be different from the one created for Instagram. So, a talented pool of writers can make that differentiation and create awesome content in the end.

2.  Omni channel based marketing:
One of the most recognized and essential strategies of Social Media Trends have to be multi-channel marketing. It helps in connecting users with the adjacent content they are looking for, no matter whatever the platform might be.

• It provides you with the opportunity to interact with customers on multiple platforms
• This channel can be anything from website to retail location and more

 
3.  Emphasis on video contents:
Right now, contents are primarily focusing towards video content and not quite on pictures for brand marketing. Expert marketers are here to help engage target customers in an effective manner through videos. The video content you are about to produce should align closely with brand image and should help in connecting with users. For that, you need to create videos, which customers can relate to.

4.  For started ideas:
You can start creating branded experience right from selecting the best logo to colors, message to fonts and more. For any physical contents, be sure to add reviews and multiple photos to the selected item. You can further use inventory management to know the business stock you have and start analyzing data for understanding what people generally want to buy from you.

5.  Use of stories these days:
Right more Instagram and Facebook stories have become quite popular among younger generations. Therefore, it is vital for the marketers and content strategists to work on content for not just posting to accounts directly but also to portray a story through it.

Viewers may not take time out to check on an account unless it has stories for them to read. So, be sure to get this point in mind and post new content with a story like angle to it.

6.  Expiring or short form content:
Even though Snapchat and Instagram are quite popular among the masses of around 18 to 24 demographics, each platform is known to have its own worth for a change. Even the professionals from Magento Web Development area ensure to head for these changes. Thanks to Snapchat featured the clone Instagram stories, there has been a new hype towards live expiring content.
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This content is set to disappear within 24 hours of positing it. It helps in boasting that low production cost, as the people over here are only to enjoy that live in the moment option.

7.  Brand partnership for more customer engagements:
Most of the brands these days are making use of the influencers on multiple social media channels for promoting items to larger audience. To reach out to new customers, brand partnerships can form a great panel. For implementing the brand partnership in a successful manner, you have to focus right on partnerships made with users to present them with larger following base and a clear message. You need to concentrate on partnering with users who are engaged in communities most actively.
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Get these trends going:
If you are actually trying hard to get your brand the promotion it needs, you have to head for these 7 awesome trends now. Get these flames going as these trends are here to stay for long. So, the faster you can adapt to it the better it will be for your futuristic business growth. These trends are highly suitable to match your needs.
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Author bio:

Tracey Jones is an experienced Wordpress developer by profession who provides PSD to Wordpress theme customization service at HireWPGeeks Ltd. She has a passion of creative and technical writing and always look out for learning something new.