Businesses need to switch to responsive design now if they haven’t already.
“To put it simply, UX is important because it tries to fulfill the user’s needs,” according to an article in Rocket55. “It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.”
Good UX also takes into consideration how the website will look across various devices. The desktop version won’t look exactly like the mobile version or the tablet version. Regardless of the device being used, one of the benefits of responsive design is that it adapts to ensure visitors are experiencing a website as it should be. You wouldn’t expect to see a desktop version scrunched down to size on your mobile phone. Responsive design responds differently when viewed on different-sized devices so that text, graphics and videos are displayed properly for the user.
Google has recently switched to mobile-first indexing, which ranks websites based on mobile content. If your website doesn’t have a responsive layout, your Google ranking will go down, which is why it’s so important to optimize your site for mobile. Here’s why businesses need to switch to responsive design now if they haven’t already:
More people are using their mobile phones than ever before
In 2018, 77 percent of Americans own smartphones, according to a Pew study. Compare this to the 35 percent of smartphone ownership in 2011. The majority of people worldwide are generating website traffic on their mobile phones.
If more people are accessing the internet through their mobile devices rather than a desktop, it would make sense that Google is choosing to go with mobile-first indexing, making it all the more important to have a responsive web design. All generations are using technologies like cell phones, computers, and the internet to get what they need in all types of settings whether it’s at work, home or in social situations. Everyone needs to be catered to as a result.
You’re turning potential customers away if you don’t use responsive design
The majority of people won’t endorse a poorly designed mobile website because it’s not optimal. For businesses, this means they could be losing customers to their competitors with better websites. People will look for a better website instead of settling on a bad one.
Believe it or not, responsive design is still not employed by many small businesses. People don’t want to scrunch, squeeze or enlarge text on their phones if they don’t have to, so why make it hard on your customers or potential customers? Even if a website generates a lot of traffic, a website still needs to give that traffic ease of use and convenience.
People have come to expect responsive design
The days of accessing a website solely from a desktop computer are over. With all of the devices out there today of varying sizes, expectations have changed. Consumers expect the website they visit to know what device they are on and respond accordingly.
If you’re on your phone, you want to be able to tap on the phone number and make a call instantly or touch the address and have it pulled up on GPS. If you don’t get the basics, you’re likely to leave the website. A responsive website takes our needs into consideration to make it easy to do business.
Missing out on a sale is the last thing a business wants to encounter. Applying your desktop design to mobile just doesn’t work anymore, which is why it’s so important to make responsive design part of the overall UX experience. A responsive website isn’t just about design; it’s about running a business.
Devin prides himself on being a jack of all trades; his career trajectory is more a zigzag than an obvious trend, just the way he likes it. He pops up across the Pacific Northwest, though never in one place for long. You can follow him more reliably on Twitter.