by Kim Niemi
If you’re online, you’re undoubtedly familiar with Pinterest, the addictive, craft-inspiring, virtual bulletin board site. It would be easy to think that Pinterest is all about the pictures, but that’s not exactly true.
Sure, the images are what capture your attention first, but what makes things click- and share-worthy is often found in the description of the image – so in addition to posting eye-catching pictures, you need to take the time to make sure your descriptions help them pop too.
Yes, really. And here’s why: the description is what ties the pin back to your brand. When someone sees your image, and all that's there is your URL, they’re not going to get much sense of YOU (i.e., your brand). With nothing to resonate and relate to, where's the motivation to share?
With all social media, you’re trying to CONNECT to your followers and prospects, and Pinterest is no exception. Repins are great, they build exposure, but what you really want is for people to feel moved to visit your website and buy your product or service. And then sing about it all over Pinterest and everywhere else. To do that, you need to give them a little slice of YOU in the description.
Here’s what I mean:
This week in #SocialSpin, we’ll be discussing apologies — or how to say you’re sorry without making yourself look stupid, making excuses, or making everything ten times worse.
Case in point, over the weekend American Apparel, the youthful, American-made garment company, posted what a nameless “international social media employee” deemed a fitting Independence Day image on the company’s Tumblr page. The image of smoke curls presumed to be the preamble or after-effects of fireworks were actually an artist-modified capture of the fatal explosion of the space shuttle Challenger.
American Apparel removed the image, issuing an apology stating that said employee was “born after the tragedy and was unaware of the event.” But that doesn’t really make it okay.
The worst part of social sabotage issues like this, is how avoidable they are. A simple right-click and Google search would have shown the young poster how inappropriate the image was, but they obviously didn’t take the time to research it; it’s a huge, embarrassing mistake that possibly got them fired. One more social sabotage lesson learned the hard way.
Want to avoid the same mistakes in your own posts? Here are a few pointers: