BEYOND THE IMAGE – THE ART OF PINTEREST DESCRIPTIONS

by Kim Niemi

If you’re online, you’re undoubtedly familiar with Pinterest, the addictive, craft-inspiring, virtual bulletin board site. It would be easy to think that Pinterest is all about the pictures, but that’s not exactly true. 

​Sure, the images are what capture your attention first, but what makes things click- and share-worthy is often found in the description of the image – so in addition to posting eye-catching pictures, you need to take the time to make sure your descriptions help them pop too.

Really?

Yes, really. And here’s why: the description is what ties the pin back to your brand. When someone sees your image, and all that's there is your URL, they’re not going to get much sense of YOU (i.e., your brand). With nothing to resonate and relate to, where's the motivation to share?

With all social media, you’re trying to CONNECT to your followers and prospects, and Pinterest is no exception. Repins are great, they build exposure, but what you really want is for people to feel moved to visit your website and buy your product or service.  And then sing about it all over Pinterest and everywhere else. To do that, you need to give them a little slice of YOU in the description.

Here’s what I mean: 

The image itself is a nice collage of photos, and could easily be shared simply based on how picturesque the locales are. But that wouldn’t necessarily sell any of romance author Macomber’s books. The description - and it's nothing fancy - makes it clear that these locations were inspirations for the fictional locations in her Cedar Cove book series and television show. Brilliant. 

With just a few simple words Macomber brings the readers further into the world of her books, further into HER world as an author, and sets Port Orchard, WA up for a tourism boom. Clicking on the image brings you to her website where there is a ton more to explore, and of course, books to purchase. 

So don’t waste that description space, because every opportunity to connect with fans and consumers is one that someone else will take advantage of if you don’t. 

It's Pinterest week here at DMG! New to Pinterest and wondering if you’re ready to take the plunge? Take our quiz here. And come back tomorrow for our Web 201 spotlight on additional Pinterest features you want to know about.
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