It’s not easy admitting you’re wrong, especially when you don’t think you are. But, when you’ve offended customers, potential customers, or even strangers who’ll never be your customers — it's always best to apologize. Publicly.
An insincere apology is worse than no apology. That said, a sincere apology can go badly wrong, too. Here are some tips:
Never make excuses
Elaborate lies don't work, and a bad excuse gives the Internet a reason to keep discussing the thing you want to forget. The first of these stories wouldn't even BE a story without the excuse: