But what types of industry-specific services can you expect from ghostwriters? Here are five industry-specific services that will make finding an appropriate ghostwriter much easier on your part.
Ghostwriters can organize and complete eBooks for any industry. Whether you’re trying to get more clients or are just starting out and want to create an eBook to demonstrate your expertise, ghostwriters can help. In fact, they might be able to make writing your own eBook easier than it would be otherwise. This is because they have industry experience that they can share with you through their research and ideas. And while they don’t necessarily write everything in your book (ghostwriting is typically 50/50), if you give them general guidance about what topics should be included, what tone it should take, etc., then they will take care of all of that for you.
Writing white papers for corporate clients is one of the ghostwriters’ best abilities. White papers help companies organize and express content to explain how their services fit in with trends, how they can change or improve upon processes and what their capabilities are. And because each company has its own particular services, industry and employees, white papers can be a way for businesses to promote themselves. A professional ghostwriter can draft white papers from scratch or help existing employees complete them more quickly by organizing research and prewriting drafts.
If you need reports written for you (most commonly HR or safety reports), your ghostwriter can write them in your voice. This is a great option if there’s nothing wrong with how you currently write — but perhaps you just don’t have time to keep producing reports. A ghostwriter can fill that role and give you more free time.
This is another service that’s great for business owners who are out of time, as ghostwriters can also write reports on financial quarters when given the proper information. They know how to compose reports without being dry or lengthy and will provide you with a properly written report (or at least one better than what you’re likely to produce yourself).
It’s not unusual for businesses to have multiple blog posts written at once. With thousands of online readers per day, blogs are fantastic vehicles for getting your brand out there and establishing yourself as an expert in your field. Blogging is also one of those long-game strategies that can pay off big time down the road. In addition to being one of those services that ghostwriters often provide, blog posts can be used by businesses to establish thought leadership — which is crucial when it comes time to pitch other brands or look for new clients.
Social media content
Though ghostwriters have traditionally focused on writing articles, books, and even scripts for TV and movies, more recently there’s been an increase in demand for social media content. For example, some companies find it easier to put their name on ghostwritten blogs rather than formulating all of their own social media content — it helps keep things consistent and doesn’t cost as much time or money.
Social media content is generally pretty easy to write — though you might have to research some information to get it up to date, you don’t necessarily need in-depth knowledge about your subject matter. Most importantly, social media content tends to be short so you can churn out small pieces fairly quickly. In most cases, ghostwriters can handle an entire load of weekly to monthly statuses by themselves.
It’s important to understand that there are many types of services available in a content ghostwriting marketplace. Some have industry specialization, while others offer more generalist options. It’s best to start off with an industry-specific service. If you’re looking specifically for an eBook ghostwriter, go with one who specializes in eBooks and if you need any type of nonfiction content written for your company, look for an expert business writer. Since your subject matter is specific, it makes sense to use an industry service.
Some people may need professional ghostwriting services if they want to become well-known in certain industries. Celebrities are not the only ones who hire these experts!
Help your business promote itself with a ghost!