Yet while your company may have several social media accounts on Twitter, Facebook, or Instagram, there might be situations in which you need help with your postings – or you don’t have the time to write them all yourself!
That’s where ghostwriting comes in handy. But what does it mean to ghostwrite social media posts? And how can you hire a ghostwriter for social media statuses?
Ghostwriting in the social media sense can be divided into two categories:
Ghostwriting for celebrities is so common that celebrities have taken to stating, "It's really me!" when they are running their own accounts. Even then, sometimes they just mean that it's their verified account, and not the account of a fan who beat them to the punch with a clever name. It might not mean they are actually crafting each tweet. Though they might be...
The whole point is not to be able to tell the difference. The best ghostwriters can capture the voice of their personal clients, while promoting their message, so that no one is the wiser.
With corporate clients, it can go either way. You may be asked to sound like a PR rep, delivering the brand's message, but appearing clearly to the public as a hired hand, or you may be expected to sound like the voice of the CEO, board, or family behind the brand.
The amount of guidance you’ll receive from clients will vary, but whatever the assignment, one thing you DON’T want to do is confuse your own personal voice with that of your clients’. Tweeting your own opinions from within client accounts is social sabotage, and will only land you in a heap of trouble.
Help your business promote itself with a ghost!