Ghostwriting Social Media Statuses

DIGITAL MEDIA GHOST
Ghostwriting

You’ve heard of Ghostwriting being used to write everything from novels and biographies to business books and even speeches; but did you know that it could be used to write social media posts, too?

Social media accounts are incredibly important to today’s businesses – even more so than they were just 5 years ago, when this was just becoming the norm! 

Yet while your company may have several social media accounts on Twitter, Facebook, or Instagram, there might be situations in which you need help with your postings – or you don’t have the time to write them all yourself! 

​That’s where ghostwriting comes in handy. But what does it mean to ghostwrite social media posts? And how can you hire a ghostwriter for social media statuses?

Ghostwriting in the social media sense can be divided into two categories:

• Corporate – where a marketing associate, intern, or anyone else deemed fit, posts on behalf of the brand; no single-named entity is usually associated with the posts
• Personal – where someone other than the person whose name appears on the account posts on their behalf; the intent is for the public to believe the tweets are coming directly from the person named to the account - think your favorite celebs

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Ghostwriting for celebrities is so common that celebrities have taken to stating, "It's really me!" when they are running their own accounts. Even then, sometimes they just mean that it's their verified account, and not the account of a fan who beat them to the punch with a clever name. It might not mean they are actually crafting each tweet. Though they might be... 

The whole point is not to be able to tell the difference. The best ghostwriters can capture the voice of their personal clients, while promoting their message, so that no one is the wiser.

With corporate clients, it can go either way. You may be asked to sound like a PR rep, delivering the brand's message, but appearing clearly to the public as a hired hand, or you may be expected to sound like the voice of the CEO, board, or family behind the brand.

The amount of guidance you’ll receive from clients will vary, but whatever the assignment, one thing you DON’T want to do is confuse your own personal voice with that of your clients’. Tweeting your own opinions from within client accounts is social sabotage, and will only land you in a heap of trouble.

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