4 Creative Ways to Use Visual Content For Digital Marketing Campaigns

by Andre Oentoro, Guest Contributor

No matter how hard we want to deny it, most of us learn much faster and quicker through visuals. Psychologically speaking, the human brain processes images 60,000 times faster than it does text, and at least 90 percent of information sent to the brain is visual.

That's to say, integrating visual content into your digital marketing campaign is an excellent way to win the audience. Text-based content is great and all, but if you rely too heavily on it, the audience will find your content is too tedious to digest.
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Providing your audience with a bunch of visual content will give their eyes a rest from the overabundance of textual information online. Also, a strong visual content makes it easier for you to make a lasting impression on your potential customers. It holds the attention of your audience, so they feel engaged more in your brand.

At this point, you might be wondering: what kind of visual content are we talking about?

In this article, we're going to dive in-depth about the types of visual which will take your marketing campaign to the next level.

Image by NordWood Themes

Providing your audience with a bunch of visual content will give their eyes a rest from the overabundance of textual information online. Also, a strong visual content makes it easier for you to make a lasting impression on your potential customers. It holds the attention of your audience, so they feel engaged more in your brand.

At this point, you might be wondering: what kind of visual content are we talking about?

In this article, we're going to dive in-depth about the types of visual which will take your marketing campaign to the next level.

#1. Infographic
If your blog covers complex information or highlights crucial statistics, infographics must be involved. This thumb-stopping visual content can deliver tons of information in a visually appealing, easy-to-digest manner. 

Infographics include other visual components, such as images, graphics, and charts. So the audience can get a whole package of information and retain it quickly and effectively.

No matter what industry you're in, creating infographics means that you provide a compelling data visualization that your audience won't have found anywhere else. And since this type of content is extremely shareable, it may be the most high-performing and engaging type of content that you have on your site.

#2. Pictures
As the adage goes, "a picture is worth a thousand words." 

With that wise saying, images become one of the most-used visual content in digital marketing. You can use pictures to show your potential customers what your product is all about, negating the long, too-detailed copy.

A compelling image or picture can also evoke audiences' emotions, stimulate their imagination, and improve comprehension. That's why it's handy to use images when attempting to explain a puzzling concept or make a "boring" topic interesting to a broader audience.

#3. Videos
As you might already notice, online videos and video marketing continuously gain traction in the digital marketing landscape. Most customers prefer video to any other medium since they can easily retain the message anytime and anywhere – while they're sipping their morning coffee, or even when they're on the commute. 

This highly engaging format offers your audience a visual for a clearer understanding of the benefits of your product or service. With video content, you can demonstrate how your products can benefit the customers by highlighting the selling points. 

Remember, your customers expect so much more than a lengthy text-based description of your product. So, by utilizing a video walk-through of the product is such an attractive way. 

#4. GIF and Memes
GIF and memes are fun, attention-grabbing visuals content to help viewers retain and react to it. This easy-going way is what engages your audience most effectively. That's because both GIFs and memes mainly perform so well on social media in terms of shares.

Using funny GIF and memes show that your brand is a cheerful, friendly, and casual kind of brand. In this case, it can prompt your potential customers to interact with you more. 

However, GIF and memes in digital marketing also have their limits. It's crucial to make sure that you do not let it go out of hand and have control over it with your audience at all times.

Summing Up
With the rapid growth of mobile devices usage, the demand for easy-to-digest content is only getting higher and higher. Thus, using compelling and readable visuals content in digital marketing seems like a brilliant idea. However, one thing that you should be mindful of is that there always should be a right balance between all types of content. 

About the author:

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond | Email: andre@breadnbeyond.com | LinkedIn: https://www.linkedin.com/in/andreoentoro/ ​

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