by Prudence Onaah | Guest Contributor | WRITING
All of life's decisions today barely make it past the Smartphone. If you're a business owner, you need to pay attention to this trend because people now make buying decisions with only a few clicks. If they are searching for products like yours, you certainly want to pop up on their phones. This is where writing for business today comes in. While traditional advertising methods could get people raving about your business in times past, they are most likely outdated now and with many people glued to their cellphones, right there on their phones is where you want to be. However, there are tons of businesses selling the same products or services as you and who are already in front of your ideal customers.
Learning how to write for business today can create a space for your business in the crowded market and even help you beat your competition.
How Content That Converts Can Change Your Business
The people you want buying your products or services are on their phones right now processing tons and tons of information. They are also searching for what you offer. People are constantly reading online. In a wave that progresses endlessly, they are also consuming information in the form of videos, podcasts, infographics, and more. All content available on the internet first has to be properly written. For them to be discoverable, they have to be content that converts. Putting your business in front of the right audience today translates to producing content that would attract and retain that audience. It involves having a good grasp of both content marketing and digital marketing.
Let's explore what this means and what strategies you can start implementing in your business.
Identify your Ideal Buyer
Create buyer personas that represent who your ideal customers are. Targeting everyone online will waste your resources and not yield any useful results. To get ahead of your competition, you should know precisely who needs your product or service and why. Your marketing efforts should focus on attracting these kinds of people and turning them into customers. If you are a service that isn't clear cut, it is worth the effort to think about all those who are likely to need what you offer. Identify what problem you are solving and the people who need the solutions you offer. Instead of targeting everyone, focusing your efforts on becoming visible to the right people will yield far better results.
Walk your Prospects through the Buying Journey
People make buying decisions after encountering a product or service several times. They often glance at your offering the first time with some uncertainty. If you show up with useful information more often and provide what they are looking for, they ease into making a purchase. Buyers go through a cycle of finding relevant information for their queries, getting educated on the solutions, and deciding whether your offering is right for them. This is the Awareness, Consideration, and Decision stages of the buyer's journey. The experience that you offer your prospects when they encounter your business online is what determines whether or not they make a favorable decision about your offering. Do they come back to your site or blog for answers? Or do they keep looking elsewhere? You have to attract their attention and keep it. You can do this through the content that you provide on your business pages.
Once you have some content available on the internet, you want to make sure it gets seen. Proper SEO helps you with visibility and leads to your business getting discovered. Conduct keyword research and competitor analysis to help you come up with an SEO strategy for your business. SEO is about getting the search engine to read your content and suggest it to your ideal prospects. Ensure that search terms that relate to your business are littered all over your content but avoid keyword stuffing. When your content is optimized for the search engines, new prospects will discover your business on their own. The good thing is that these people are already searching for what you offer.
Get Help With Your Content
Content marketing is an essential part of business writing today. Businesses like yours cannot make much progress in the face of stiff competition unless content marketing is prioritized. Every part of your marketing strategy would involve content set up for the search engine and for your ideal buyers. It can become tedious to keep up with the evolving trends and constant changes in the digital era of doing business. Getting help with your content can simplify your content production process. There are specialized people who write for business today. Ghostwriters can help you get your business on track by implementing the latest industry strategies for targeting your ideal buyers and converting your leads. With some help, your business can quickly become an authority and a success.
About the author:
Prudence Onaah is an experienced writer and owner of the ghostwriting agency Prudent Pens of prudentpens.com. She is also a publishing consultant at the agency's subsidiary, Vaquita Books. Prudence has an extensive writing portfolio that's available at prudenceonaah.com. She specializes in ghostwriting and digital marketing for authors and businesses, and also works as a freelance writer for health companies at healthylivingwriter.com. When she's not writing, she's keeping up with her favorite celebrities or planning nature oriented trips.