Search the site...

DIGITAL MEDIA GHOST
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About

What Digital Marketing Companies Can Do to Better Protect Their Data

7/8/2019

0 Comments

 
Picture
by Frankie Wallace, Guest Contributor

It’s important that any small business’ digital marketing is handled with care and attention. A findable website, email lists, social media, online PR and SEO — these are all necessary components of a good marketing plan in 2019, and digital marketing-specific companies are often employed to help in this arena. This is understandable, given the number of people using the internet at all times and the data gained from digital marketing.
​






Said data is extremely important. It is potentially the most significant thing a modern business can be in control of. But when we talk about massive pools of data, or “big data” as it’s often called, we also have to factor in the personal, sensitive data of individuals who have somehow connected with a company. This includes home addresses, phone numbers, credit card and bank info, and sometimes social security information.

In the digital age, that data is highly sought after by cybercriminals. Personal data is the most valuable type of information that can be stolen because it gives hackers impressive bargaining power, as well as the ability to steal identities and money. How can digital marketers protect the data of their clients and their employees?

The Issue of Cyberthreats
In a data world, cybercriminals are some of the most dangerous kinds of people we have to deal with. While there are people who don’t use the internet due to a preference for in-person communication, technological addiction, or a lack of access, they are in the minority. Thus, cyberthreats are a threat to the majority of Americans.

The news is flooded with story after story about identity theft, and a lot of these cases come via digital platforms. Unprotected businesses are one of the main avenues through which thieves steal peoples’ identities. For instance, you’ll occasionally hear about a giant entertainment company or airline that had their servers attacked and lost important information for employees and customers. Sony and British Airlines both come to mind as companies that have been victims of cyberattacks within the last few years.

Considering this, the need for cybersecurity is real. From the biggest corporate giants to small businesses, every company can be subject to them. A digital marketing firm is similarly at risk.

Setting Up Cybersecurity Protections
There are a few important steps you should take in order to protect yourself against cyberthreats. First of all, ensure that your server is secure. Your website should use the “https” encryption, and your servers should be safe. Additionally, everything should be backed up and encrypted, either onto a cloud system or physically.

Additionally, remember your customers. If a digital marketing server is hacked, it could be a gateway to the data of client companies and their employees and consumers as well. Whatever web hosts and software you use, research them to ensure they’re secure, and always update them when new updates are released.

A safety technique that isn’t commonly thought of is using a virtual private network (VPN), which is a way that people protect some of their information from the NSA. So why shouldn’t businesses as well? Further, using a public network leaves you wide open to hackers, so don’t risk it.

Educating Employees
There are documented cases in which employees have opened spammy emails and had their accounts hacked. This in turn gave hackers access to whole network systems and thus led them to innocent people’s private information. Employee accounts must be safe.

Everything that can should use two-factor verification. This way, finding a password won’t be enough to break into a system. Additionally, helping employees to learn about common cybersecurity threats and scams so they won’t be subject to them can help you avoid incredible damage.

If your employees work remotely, try to ensure that they are using VPNs as well. This way, they can transfer work to each other without random people finding their way into their networks easily and then into yours. Learning cybersecurity can be a little complicated for newcomers, but it can be more complicated to recover what’s been lost in the case of an attack.

Realize the danger and reality of cyberthreats. Set up protections for your digital marketing website like using a VPN, an encrypted server for your website, and two-factor verification for your employees. If you do this, your data will be safer and out of reach to those with ill intent.

Do you run a digital marketing company? What web security measures do you have in place? Let us know in the replies below!


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Sign up for the Latest Ghostwriting insight here!

      By clicking on the Submit button below, you consent that your inquiry, including your personal data, will be transferred to Digital Media Ghost.
    Subscribe
    Picture
    EDITORIAL CALENDAR
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS
    Picture
    LET THE WORLD KNOW YOU WRITE
    Picture
    TELL US ABOUT YOUR BUSINESS

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Privacy-concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020