What Are the Top Instagram Analytics Metrics You Must Measure?

by Pete Campbell, Guest Contributor

Instagram is the way to go for businesses in 2019. It has become a critical social media marketing platform that is responsible for engaging with customers and building robust online communities. All businesses must regard Instagram as one of the top and most influential marketing platforms. Most businesses are on this social networking site but do all businesses make the most of this image-sharing app? How could you understand that your social media stratagem is successful or determine if your business is able to fulfill at least quarterly goals? In order to obtain valuable data and information, you must treat Instagram analytics with utmost importance.

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What Do You Understand by Instagram Analytics?
As per https://www.falcon.io, Instagram analytics help businesses to understand the way their posts have performed and their overall account. Even though Instagram metrics are actually individual statistics, Instagram analytics allow you to efficiently go about interpreting all those statistics and visualize patterns in them. For instance, follower count is actually a metric and follower growth rate is supposed to be an important analytic. Here are some of the metrics for boosting engagement.

Engagement
Engagement rate would be effectively measuring the precise number of followers who are certainly engaging with all your posts. It could be calculated effectively by dividing the actual number of your followers by the precise number of your engagements generally including free Instagram likes and comments that you receive. Engagement is of pivotal importance as an Instagram analytics metric. It is not sufficient to have numerous followers. It is more important to make sure that your posts or Instagram content are aligning with the interests of your followers. Hence, keep posting content on a regular basis and ensure that your post is fascinating enough to grab follower attention. You need to measure your engagement so that you could understand how successful you have been at posting Instagram content that stimulates your audience.

Top Posts
Top posts would be telling you about the kind of posts that seem to be performing best on your Instagram.  Top posts could be effectively organized utilizing diverse metrics. Top post based on the number of likes or top post depending on impressions or top post as per the exact number of shares-whatever works best for you. Instagram is known to offer some other features to the users. However, it is extremely challenging even to imagine a profile which could gain success without them. When you measure all your top posts, you could determine precisely which kinds of content are actually performing best.

Followers
Followers imply the accurate number of users following your Instagram account. Once an Instagrammer becomes your follower that implies your content is coming into the user’s feed on a regular basis. Followers are of crucial importance because your content is actually showing up in that user’s feed on a regular basis. Your account’s follower count would be giving you a good idea about the accurate number of individuals who would find your Instagram content as amazing. Your follower count reveals how many people actually see your content on a regular basis. More followers would imply more views of your posts on Instagram. Your follower count would be acting as an important indicator that demonstrates how popular your Instagram profile is. If there are an impressive number of followers on your account, it would automatically mean that you are doing everything right on the platform. We understand that relatively slower follower growth implies that you are modifying your strategy or making some tweaks here and there.

Story Views
Story views would be measuring accurately the exact number of times Instagrammers have actually watched your stories. You must realize that Instagram Stories has become an integral part of this powerful social media marketing platform. Thanks to some attractive features like ads, links, polls, it has become pretty simple for companies and brands to take the fullest advantage of Instagram Stories for connecting effectively with their prospective customers or specific target audience. All this information could be utilized for making improvements and optimizations. 

Conclusion
We have discussed some of the most important Instagram analytics metrics that should be monitored to obtain success for your business. It is up to you to decide which metrics would work best for you.

Author bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He loves to travel, write and play baseball.

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