by Jignesh Vaghasiya | Guest Contributor | DIGITAL MARKETING
Facebook advertising is an easy to use advertising platform. You need to write a copy, select graphics (image/video), and run ads to your targeted Audiences. It seems simple when we know the methods, but when you implement these steps, you'll see the real challenges you're facing in creating & running ads on Facebook.
You need to understand Facebook advertising at an expert level, or you need to learn from any experts that tell you the challenges you'll face when you advertise on Facebook. In this article, we've covered some main advertising challenges you'll face while running ads on Facebook and how you can conquer them. It helps you to minimise the risk and allow you to run profitable marketing ads for your business.
Without wasting a second, Let's Begin!
Here are some major challenges you'll face in Facebook advertising:
Challenge #1 Targeting the Wrong Audiences
This is the most important factor suggested by all expert's that if you're not getting Results or your ads are running at a loss, your targeted audience is not correct. And if you're Targeting the Wrong Audiences, then there's no point to get the results.
For a successful business, you need to target the right audience to get those interested in your products or services. Behind every successful ad, there's a right audience interested in buying products and looking for the requirements. Some things or factors depend on your advertising, like ads graphics means how your ads image/video looks when your targeted customers look for the first time how they'll act. Make sure your ads must be eye-catching and have some call to action so that you'll get desired results after seeing the ads. This is the number one challenge when you're running Facebook ads. So, whenever you want to do advertising on Facebook, make sure you select the right audience with the right demographic, interest, and behaviour. Only then will you get desired results for your business.
Challenge #2 Failure to comply with Facebook Rules
A few years ago, Facebook was not so hard on rules that disabled accounts because of a few mistakes. But now, Facebook easily disables any advertising account when users make simple mistakes, and that's one of the biggest challenges to handling your ad account without getting banned. The strict rules of Facebook advertising depend on text, images and what type of offer you're promoting. If anything overrules Facebook policies, then your account gets terminated. It's a challenge you need to tackle by following all Facebook advertising policies only then you'll be able to run ads on Facebook. Or, if you're not banned, then ads can be rejected by Facebook because of any purpose. Many companies and business owners' ads got rejected because they're not following Facebook ads guidelines. When you're creating ads, it should follow Facebook guidelines to get easy approval from Facebook.
Challenge #3 Not Tracking Conversions or Click-through Rate (CTR)
Most business owners directly go to a bank account and see how much money is increasing, but few people see the real data Statistics to understand how users click on your website, right source and cost per click. Many companies don't understand the value of tracking the data, and statistics understand the numbers. Everything should be understood well; only then can you scale your business by improving your ads performance. Because only then you can optimize your Facebook ads and see if you're getting more results. If you're not interested in reading data, you can hire any Facebook ads expert who helps you read data and tell you upcoming actions you need to take for better results.
Tracking is the most important part of Facebook advertising, and if you don't Focus on tracking or reading data, then you'll keep losing your money without any results. And you don't need only to see data; after you view data, understand from where you're getting Profit or Loss and then take actions to remove those areas from where you're getting lost and focus more on the profit side. That's how you'll get more amazing results at more optimized Money.
Challenge #4 Failing to conduct A/B Testing
If you're not doing A/B Testing, you can't scale your business because it's the most important factor in scaling a business. When we do A/B Testing, we can see the same offer in two different ways and wait for a response to understand which ads run better and where we should spend more budget for Results. Still, most of the business owners don't do A/B Testing, and when they run only a single ad, then they don't understand what they're missing and why they're not getting results. Facebook Experts know the value of doing A/B Testing. If you're serious about growing your business and generating more revenue, start doing A/B Testing and see which ad runs more profitable for your business.
You need to create two different ads like ad copies/ images/ landing pages for the same product or service and then send Traffic via the same Audience and see where you'll get more profitable results. Then you'll turn off one campaign and run only profitable campaigns. This is the best approach to see your winning campaigns and start Scaling your winning campaigns for better results.
Challenge #5 Creating Overly Busy Advertisements
Another biggest challenge for not getting Results is overly Busy Advertisements. If you're not spending time on your Facebook Graphics and creating busy, ugly and overwhelming ads for your audience, then it's not growing your business. Because Audiences do not easily understand this type of ad, they'll not buy any product/services. The problem is when you add too much text or Images in your Graphics and do not show the clear purpose of your ads; then you can't expect any action from the audience. You need to showcase what exactly you want to do from Audiences when they see your advertisement.
You need to create a simple, attractive and minimum text/images advertisement that is easy to understand and represents your motive. When you create this type of ad, you'll get some results because now you're offering clearly what you want.
Challenge #6 Repetitive audience response
This is another mistake that people make when they're running ads. If their ads run and get results, they'll keep running ads for a long time and expect growth from time to time. Still, the results are they'll start getting fewer results than last time, and the reason is that they're showing the same image for a long time for the same audience and expecting different results. It's not possible to get different results by doing similar things. So, make sure you're changing your Graphics and running multiple graphics for the same ads and then you can expect different results for your offer.
Challenge #7 Retargeting interested users
In business, products and services not selling at the very first meeting, your ad should come again, and again only then you'll close a deal. But many businesses think that running ads and getting sales is the clear game. If we're running ads the first time, we need sales, but that's not possible; you need to come to your audience again and again. Only then you'll make sales for your business. It's called Retargeting, where you need to showcase your ads repeatedly and then you'll get sales. Retargeting is a really powerful method. When people run Retargeting ads, they'll make huge profits again and again because now you're showing your Offer to those interested in your products/services.
You can Retarget audiences of those who click your ads, visit your landing page, fill-up the form and initial checkout. When you target these people, then there are strong possibilities you'll make more sales.
Challenge #8 Add Call to Action
If you understand this thing, you'll make some sales easily even if you're a Beginner. Customers showcase your offer with a blank mind without any perspective, but when you showcase your ads, they'll make decisions to ignore purchase, interest or anything. Most businesses show false advertisements where they add everything like their offer, discount, service or product but not add the most important thing, i.e., call to action, which means what they need to do next after seeing your ads.
If you don't tell them to do any action, then how they'll do it - so the biggest reason for using a call to action is only then you'll get desired results. If you're selling any product, you need to add a call to action of "buy now" only then you'll sell it. That's how you understand the importance of the call to action and add in your Graphics for better results.
If you want to create an effective, results-driven and best advertisement, you need to understand these challenges and tackle them. We've covered some of the most important challenges you can face in this article so that you'll get better results and be able to run profitable campaigns for your business. After making these improvements we've discussed, you can run a profitable campaign by spending less. Now it's your turn to take action and implement these Steps to make a profitable campaign for your business!
About the author:
Jignesh Vaghasiya is the CEO at Universal Stream Solution. Universal Stream Solution is a mobile app development company in Atlanta (http://www.universalstreamsolution.com/). That helps startups to enterprise companies in mobile & web technology. Author mail-id: email@example.com