What is We Heart It?
We Heart It is another image-based social network, along the same lines as Pinterest. But, where Pinterest is mainly used for compiling wish-lists and sharing recipes and tutorials, We Heart It is primarily used as a platform for self-expression. Users share inspirational quotes, pictures of celebrities and clothing, and other cutesy, arty things. In that respect, it’s similar to Tumblr.
Who uses We Heart It?
We Heart It has around 25 million monthly users. More than 80% of them are under 24, and 70% of them are female. It’s growing at the rate of one million sign-ups per month, and two-thirds of those are accessing the platform from a mobile device.
Why should you care?
For a start, it’s one of the few social networks that’s actually pretty safe for kids. Because users can’t comment on posts or send messages, there’s nowhere for cyber-bullying to take place. Users “heart” images they like, and these images appear on their page. It’s like social scrapbooking, and is a much safer way for teens to express themselves than Tumblr.
For marketers, We Heart It is difficult — but not impossible — to crack. The pros? Millennials. Millions of them. The cons? Users “heart” images that say something about who they are, what they like, and how they aspire to be. Fashion might fit into that, but a lot of things probably won’t.
Is We Heart It good for marketing?
This really depends on your business. What are you selling? Will teenage girls identify with your brand? If so, you might have a chance. Spend some time browsing the images found on the site, and you’ll have an idea as to whether your business has a place there.
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