What is Facebook?
Facebook is a social networking service. It was founded in 2004, as a way for college students to keep in touch, and has since grown to be the biggest social network in the world.
Who uses Facebook?
There are over 1.23 billion people on Facebook, and the user-base is ageing rapidly. The social network has suffered a 25% drop in users aged 13-17 over the last three years, and over the same period, the number of over-55s rose by 80%.
Why should you care?
You should care because Facebook is still most people’s go-to social network. The majority of users also access the site from mobile devices, so your business being on Facebook means this:
It can be, yes — but Facebook is making it more and more difficult. If you have a Facebook page for your business, it’s likely you’ve noticed a drop in your posts’ reach over the past year. That’s because Facebook is limiting the number of fans who see your posts, in the hope you’ll then pay to boost reach. The more they monetize the Page thing, the less use it is to your small business. You can still fight back, though. Like this: