Like it or not, AR and VR are here to stay, and niche companies (your included) would do well to take advantage of them. Below are just a few ways they can benefit you:
They Can Revamp Your Training Curriculum
AR and VR can innovate the way we train and educate current and new employees. But while VR usually requires a special headset, the privileges of AR can be enjoyed from the comforts of your smartphone (VR usually requires headset use), making your training curriculum accessible to your entire staff. Another reason why VR and AR are poised to improve our training programs is that they enable us to learn in new, different ways. Instead of those boring Powerpoint presentation, they engage users by the senses and helps them absorb what they learn better.
They Can Let Customers Try Your GoodsBy adopting VR and AR tech in your business, you’ll be able to give regular and potential customers a firsthand look and feel of your merchandise. In many ways trying out the products via AR and VR can even be better than physically doing so, as it allows people to check them out in an environment they’re most comfortable in and increases the likelihood of them making an emotional connection with your brand. In any case, many industries have already started using AR and VR to reach out people, including the fashion brands, game developers, holiday organizers, and drink manufacturers.
They Can Help You Create Experiential Events
Brands have always been adept when it comes to creating stories and content for their target audiences. But through AR and VR, your business would be able to enhance the experiential events you make, and allow you to deploy them en masse to anyone downloading your app. And although we have yet to witness the technologies making a breakout success, it will definitely help you find newer and cooler ways of delivering content to your audience.
They Can Make Your Customers Stick Around
Business-wise, VR and AR can help you offer a more personalized shopping experience for your customers, allowing you to catch their attention better. One of the ways they do this is by creating treasure hunts or hiding virtual Easter Eggs during seasonal promotions; everyone can play it as long as they’re in the store. An obvious example of this is Pokémon Go. to further increase their customers and sales, they set up designated PokéStops where people can play the game to their heart’s content― and maybe make a couple of purchases while they’re at it.
Applied correctly, VR and AR can dramatically improve your business, taking its productivity and profitability levels to new heights. But what are your two cents on the matter? Share them with us in the comments section below!