Ways an E-Commerce Brand Can Stand Out In Search Results With User-Generated Content

6/18/2019

by Joel House, Guest Contributor

Obviously, every e-commerce business wants to have as many sales as possible for further success in the industry! To do that, you have to rise in both paid and organic search results to earn tons of high-quality traffic. As a result, you get potential sales and get to reach your goals in the long run.

However, with all the campaigns, strategies, and balancing all other aspects, selling your business gets complicated.

Sure, you can hire companies to help the business stand out, but you also have to learn it on your own! That way, you can continue accomplishing goals with more knowledge of how search results engines work.

Read on as I show you the different ways e-commerce brands can stand out in search results with user-generated content!

Businesses know just how difficult it is to outshine the many competitors they have online. Fortunately, there are still ways you can stand out on search engine results and pave your way on top. Here are some ways you can do so:

Leverage Rich Snippets
This is probably the quicker things you can do to stand out in search results pages. Rich Snippets help your brand show social proof through star ratings. These are directly connected with your organic product results and specific reviews.

Because of Rich Snippets, it has you take up more space on search results while increasing your CTR on organic product searches. There isn't a strict requirement for doing this, besides having at least one review on your product pages.

You also need to add a markup to your product pages so Google can see and include it as relevant data. You'll need to add price, reviews, availability, and the aggregate rating.

Set Up Your Dedicated Reviews Page
This is another quick way to stand out and be on top of the search results page. Consumers want to learn more about what other people thought about your product and website. They aren't greatly affected by ads anymore, but by other consumers who have tried your products and services before.

With that being said, it's time to have your own page dedicated to personal and genuine reviews by past customers. This helps affect consumer buying decisions positively.

Create Diverse Content
As I always say, content is king, even with brands trying to boost their traffic and sales. A key factor for business SEO ranking is the content you post.

Google will take account of all types of media and posts, which is why text, videos, and images in your content show the variety and value. When adding media to your post, it shows that you have richer relevance, provided you have quality text content, too. As a result, it increases your page's ranks on search results.

Many predict that search engines will continue increasing ranking factors of content with video and images. After all, consumers want more videos in what they read now.

Converting Traffic From Paid Advertisements
Besides SEO, many of you must also use paid advertisements to reach goals. Here are more tips to improve your paid search strategies:

Use Google Seller Ratings
Start with Google Ads, which have lists of Trusted Partners to help you qualify for the Google Selling Ratings. Through taking advantage of the ratings, you can experience an increase of CTR across your Google Ads campaigns.

When integrating the Google Seller Rating with your products and webpage, it shows ratings of your brands. It also aggregates ratings based on reviews from previous consumers. When you have this, your Google Ads stand out among everyone else's ads, showing customers that your products can be trusted!

To qualify for Google Seller Ratings, you have to have a specific number of reviews. You also need to have at least 3.5 stars as your average rating. The brand reviews need to be about your business, customer service, site and shopping experience, and other aspects not related to your product.

Google Trusted Partners will then send this to Google. Your only role here is to get the minimum positive ratings and reviews!

Leveraging UGC In Google Shopping
When working with Google Trusted Partners, you can leverage Google Shopping, which is now a large traffic generator for various brands. It attracts consumers who know what they want and have a clear intent of buying.

Just like the Google Seller Ratings for Google Ads, Google Shopping can help all your ads stand out. You can stand out through adding aggregate ratings to your products. Based on data, doing this may be all to increase CTR on your Google Shopping ads by up to 25%!

To qualify for those benefits, you need over 50 reviews among all products posted, and a minimum of three reviews on the product you want to promote.

You also need to make sure that the product catalog is related to your own Google Shopping feeds. This can be done by adding Unique Identifiers, also known as Google Matching.

Besides this, you can also enhance your strategies based on community reviews. I recommend that you go for specific keywords over general terms to attract customers with specific intent.

Also, bid on phrases or words customers use when describing or reviewing your products. You'll know what they say based on their comments, service tickets, and reviews.

Wrapping It Up
In today's highly competitive market, you're going to need to find ways to stand out. With the many different competitors in the industry, you'll be surprised that there are still unique ways to bring people into your website. By learning and following the effective ways from Joel house, you can bring out the amazing results for success.

I hope this article on the different ways e-commerce brands can stand out in search results helped you out. So don't wait any longer and begin following these tips now!

If you have any questions or want to share your tips and experiences as an e-commerce brand, then comment below. Your thoughts are much appreciated.

Author Bio:

Joel House is founder of Joel house search media, a special SEO company that delivers best results for small and medium businesses. He is believer of right SEO and digital marketing to get results within short time.

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