Ultimate Guide to Help You Put Your Competitors on Back-Foot in the eCommerce Space!

by Meshur Ahir, Guest Contributor

Competition can be fierce, specifically when you are talking about eCommerce business where competitors are aggressive and entire success is driven by the target audience. It doesn’t matter how much you have invested in the e-commerce web development, you will have to be prepared to face off the competition in the market.
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Do you know that even after investing money, only 80% of the small businesses can manage to survive for a year only and a very few are able to pull the feat and sustain for many years? 

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Are you one of that 80%? Want to know how you can sustain in such a dense eCommerce market? Well, the only way to get ahead from the rivals is to improvise your business in a way to attract your competitor’s customers to your business!

Let’s figure out how you can put the competitors behind and run your eCommerce business like a king.

Analyze and Revise the Prices!
One of the easiest ways to put the competitors on back-foot is to analyze the prices offered by them and lower your prices than that! And cheaper products will grab instant attention from the buyers and will make their favorite online boutique. But, this tactic is influenced by the type of business you run online and what you are selling. Therefore, just try to look at the pricing structure of the competitors and bring the concept of “Value for money.”

Establish your Brand Loyalty
Let the target audience become part of your brand. If you see the Apple brand, you will realize that it is not about offering good product or services, but it is more about showcasing your brand values with which buyers can relate themselves in public. Try to get the help of e-commerce service providers to help you know how you can leverage from different platforms to establish a connection with the target audience and let them connect emotionally with your brand!

Stay ahead when it comes to Customer Service
You have got an amazing online store with the of professional e-commerce service providers, you are getting a fair number of customers on your site and you are thinking it is going to be smoother journey ahead. Well, a nice thought! But you should always stay focused on fulfilling the customers’ demands with endless customer support. Online buyers are notorious and expect resolution of all their shopping worries on the go. Ensure you provide enough way of communications to get their queries addressed.

Rewards & Recognition can do wonders!
Everyone loves getting rewards and recognition. Try to analyze and assess data of sales for the last couple of months, make a list of customers who have contributed to your revenue hike and reward them with special offers or discounts to make them feel special. This will further increase their loyalty and encourage them to do more business with you or can spread a word for you in their social circle.

Looking for Innovate and fill the GAPS…
Just look around what your competitors are doing and take a step ahead to bring something new for the customers every time they visit your online store. Be it front-end or back-end of your web development, you should always keep your site up to date with the latest technology and design trends taking place in the market while offering engaging user experience.

Don’t forget to invest in m-commerce!
Today, advancement in technology has led to significant changes in a way customers’ connect with you! And mobile commerce is a great example of it. Online store owners can embrace the mobile space to turn their eCommerce investment into a lucrative business. Always make your website compatible with the mobile devices of different shapes and sizes. Moreover, ensure you introduce a mobile app to let the consumers reach to you from anywhere in the world.

Aside to this, it is always important that you keep your eCommerce website secure as it will make the online shoppers feel safe while shopping from your store-front. Applying these simple strategies will surely help you attract the customers away from your competitors and let you run your eCommerce business smoothly regardless of any worries.

However, it is always advised to correct the basics first before applying these strategies. If your website is not offering fast page loads, a wide range of product catalogs and smooth check-out process, there is no way you can sustain in the market even for a year! If you don’t know how to get the stuff done correctly, you can get help from the professional e-commerce service providers! Want to share your experience after applying these tricks? Just hit the comment below or get in touch with us now!

Author bio:
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Meshur Ahir is a Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. He is curious about everything content and marketing. He loves to keep it short, simple, and meaningful. If you need to Build your Website you can contact them on Facebook, LinkedIn and Twitter.

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