Types of Services to Offer as a Ghostwriter

by Cris Yeager
DIGITAL MEDIA GHOST
Ghostwriting

Over the past decade, ghostwriting has grown steadily. It’s no longer seen as taboo to hire someone else to create your content—in fact, most content marketers now accept it as a part of their approach. People are realizing that hiring a ghostwriter isn’t going to compromise their position as an expert—in fact, it can enhance it by giving them time to focus on other important tasks like building relationships and working directly with their clients to provide better value through the services they offer.

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Are you a ghostwriter who's ready to expand your offered services? Consider offering these various types of services.

Challenges of writing content
Several types of content writing are used for marketing both businesses and individuals. Articles, email marketing campaigns, SEO-enhanced web content, and much more can all be done by a ghostwriter. No matter whether a client is looking to have content created and published for a company or to self-publish on Amazon, they may consider hiring someone to do it. When they need help writing beyond their normal responsibilities, ghostwriters can provide the expertise that they lack. Clients will be able to complete projects on their schedule with the help of an experienced ghostwriter like you and the services you offer. Knowing exactly what they need and what they're looking for is essential.

More than simple writing 
Ghostwriters are business-savvy and are great at designing content that connects to their audience and can easily open opportunities for them. Of course, the final product is what matters most in this situation, but the many disparate efforts of ghostwriting that facilitate success are what make it possible. As a ghostwriter, make sure you are proficient in these skills before offering various services that require them to be successful.

• Researching: To fully educate readers, ghostwriters should be skilled researchers who can search efficiently and find all the accurate information.
• Communicating: Ghostwriters turn mere words into magical sorcery to deliver the message of the intended author from behind the scenes.
• SEO enhancement: Getting the right kind of reader is, in any case, imperative for ghostwriters who succeed in search engine optimization, which has proven to drive traffic.
• Target audience: To ensure their writing appeals to the audience a client wants to reach, ghostwriters should research a business and its relevant business data analysis.
• Digital marketing: Any piece of writing a ghostwriter creates is an extension of their marketing efforts.

When a ghostwriter can combine all of these skills and do it in secret, they can become the voice of a company. If you can accomplish these skills above, you're ready to expand your ghostwriting services.

By contrast, ghostwriters simply reconstruct someone else's work in their own words. Many potential clients want to know if ghostwriters can help them create different types of content. And they can! With that in mind, we'll take a look at some of the things that a ghostwriter might be able to assist with other than novels.

Web content

• SEO: A search engine optimization strategy is a technique that involves writing copy that is aimed at getting content ranked well on Google. SEO writing attempts to please readers as well as search engines (tag usage, keyword density), which differs from marketing that only tries to please readers. Professional ghostwriters know all the search engine rules—and how to incorporate them into the content.
• Website copy: It's worth it to establish a website because it promotes business success. Videos, images, and text are useful for home pages, product pages, and landing pages. Website content is intended to engage readers by entertaining them so that they'll remain in view for longer. This includes designing pieces that will make readers want to read on.
• Articles: Blog post writers typically write in an informal style that aims to entertain readers, while ghostwriters often produce more formal work, like articles. Writers may have to adjust their writing style when addressing a particular audience. Experienced ghostwriters research their topics thoroughly to understand the interests of their readers to develop high-quality content.
• Blog posts: It's always possible to find new readers and provide an easy-to-read experience for marketing, as a ghostwriter. There should be something in a blog post that informs, entertains and makes sense. There will be different topics depending on the audience, but a blog post should generally address a forte in a way that appeals to viewers.

Social media

• Statuses: Expert content writers have extensive knowledge of marketing, both content production and distribution. If you're inexperienced in marketing your content, then it will not be distributed very well. If a company wants its marketing efforts to be as efficient and thorough as possible, it must hire social media writers who have experience with a variety of platforms. Lots of businesses rely on the help of ghostwriters to handle social media accounts, which is better than taking care of it themselves. Educate yourself on all platforms.
• Scriptwriting: Similar to copywriters, scriptwriters craft their words in a way that makes sense to their audience, so their point is understood. The job of a ghostwriter is to tell the story with artful words that provide the reader with an emotional experience that causes them to take action. In addition to generating videos and writing scripts for media coverage, ghostwriters can handle any type of content.

Long-form content

• Copywriting: Producing high-quality content in large quantities can be challenging. This is why the services of ghostwriting are so appealing. Ghostwriters know how to generate original content while sticking to a brand's voice and message—they also have access to research resources that might not be available to you, such as interviews with industry experts or data from other sources. As a ghostwriter, always consider previous work as research. 
• Reports: Data analysis and research are typically covered in business reports. Some reports can take up to three weeks or more to complete. For the report to succeed, clear instructions and specific content needs must be outlined at the outset. This is why it's extremely important to ask a client a lot of questions. A well-written report needs to be insightful, informative, thorough and free from outside influences. Additionally, it must be engaging to draw in readers and allow them to find the information they need quickly and easily.
• eBooks: Understanding what types of ghostwritten content are needed requires research. Some writers only work with certain subjects. Writers can work on customized reports and case studies in the financial industry, for instance. If clients need help developing business-focused eBooks, for example, there are finance experts available who could produce some written financial analyses and reports. Clients can offer new digital content to further their reputation as an expert in their field with this assistance.
• Technical: A client may need technical writing if they work in an industry that involves highly technical topics, such as finance or software, and in that case, normal content writing may not be enough. Content in technical fields often contains jargon or specialized language. Technical writing usually contains instructions and details, making it a good fit for writers who have ghostwriting experience.

Marketing/promotion

• Newsletters: To maintain contact with clients, a ghostwritten newsletter is a fantastic idea. Given how busy people are these days, it may not always be easy to get back to their email inbox every day or even week. Though, when readers sign up for a newsletter and receive the next one, they'll get a chance to see any new information published on a website and find out what the company/individual is up to next without putting forth too much effort. Offering this type of ghostwriting service is a high-quality way to continue ghostwriting work for any client.
• Email marketing: Writers can help with everything from writing compelling subject lines to crafting a message that resonates with readers. Being in touch with potential customers and tailoring the message is key to influencing engagement with the potential customer. Ghostwriting does more than convert, it also communicates with potential buyers throughout their decision-making. All ghostwriters that learn marketing techniques should keep this one as a go-to.
  
• Advertising: Those in charge of work should be able to come up with new, novel ideas that will garner interest and deliver a fresh outlook. You will eventually be able to write compelling advertising copy that will connect with potential customers and get them interested in what a client offers with decades of experience assisting companies to create the perfect message.

Taking the next steps
Being hired as a ghostwriter will first entail figuring out what you have to offer. Your next task is to promote chosen services and interview potential clients. Businesses are seeking ghostwriters who will make content. Gather everything you need beforehand and ask prospective clients a lot of questions to understand exactly what they need from you as a ghostwriter.​

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